By Julia Labedz,Stephen Aherne

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Club Med achieves record breaking company business volume of €1,175 million for H1 2025, against a backdrop of economic and geopolitical uncertainties.

Ireland experienced a +8% increase in business volume, with long-haul destinations driving strong upwards momentum. As it marks its 75th Anniversary, the brand credits its digital innovations, premium upscale and the commitment of its global teams and trade partners for its continued success

Global highlights:

Business Volume of Club Med amounted to €1,175 million, up 4% at constant exchange rates

Resorts Operating Income reached €155m, a 17% increase at constant exchange rates

Operating Margin and Recurring Net Result improved year-on-year, in line with the company’s strategic growth ambitions

Average Daily Rate rose 5% at constant exchange rates to €257, reflecting successful business model transformation and accelerating growth in mountain vacations

Positive forward bookings momentum for H2 2025 and H1 2026

Ireland highlights:

Long-haul destinations across the Indian Ocean, Caribbean, and South East Asia experienced robust demand, delivering a +144% growth in business volume versus H1 2024

Sun holidays across short-haul destinations saw a +4% increase in business volume.

With a +3% increase in family bookings, Club Med continues to cement its reputation as a trusted leader in premium holiday experiences for families.

Stéphane Maquaire, President of Club Med, stated:

“Club Med delivered a strong performance in the first half of 2025, reflecting the successful execution of its premium, all-inclusive strategy and the unwavering commitment of our teams worldwide.

Forward bookings for the rest of the year and into 2026 show continued momentum in an uncertain environment, supported by robust demand for mountain destinations and upscale experiences.

Club Med remains well-positioned to pursue sustainable growth, supported by its 75-year heritage, innovation in digital and AI, and disciplined global expansion.

I am truly excited to be working with all our teams around the world to build on this momentum and shape the next chapter of Club Med’s success.”

1. Club Med’s business model continued to demonstrate strength in an uncertain economic and geopolitical environment

Club Med achieved record revenue in the first half of 2025, driven by strong activity throughout the period. Company Business Volume was €1,175 million, up 4% year-on-year at constant exchange rates with positive growth in all regions. This performance, underpinning a 17% increase in Resorts Operating Income, illustrates the resilience of Club Med’s premium all-inclusive business model at a time of sustained global uncertainty.

Operating Margin, Recurring Net Result and Recurring EBITDA all improved year-on-year, aligning with the company’s strategic growth ambitions.

The Average Room Occupancy rate remained stable at 70%, reflecting steady market demand for all-inclusive vacations and the alignment of Club Med’s ‘That’s L’Esprit Libre’ offering with evolving customer expectations.

The Average Daily Rate (ADR) meanwhile rose to €257, up 5% at constant exchange rates.

Resort beds capacity increased by +1% compared with H1 2024.

Club Med welcomed 779,000 guests, stable versus the same period of 2024.

In H1 2025, France remained Club Med’s largest market, accounting for over 30% of global Business Volume, followed by Brazil and the USA.

i. Strategic product lines:

In H1 2025, Club Med recorded a 7% increase in the Business Volume of its Mountain Resorts compared to the same period of 2024, with an Average Daily Rate (ADR) up 6% year-on-year. This increase is mainly due to the brand’s diverse mountain Resort portfolio, and reflects the continued internationalisation of customers benefiting from Club Med’s unmatched family offerings at some of the world’s most exceptional high-altitude ski resorts.

Exclusive Collection

The Club Med Exclusive Collection product line recorded a 7% year-on-year increase in Business Volume and a 6% rise in Average Daily Rate (ADR), attesting to the sustained appeal of this premium range. This performance reflects strong demand for luxury all-inclusive holiday experiences, reinforcing Club Med’s position in the upscale hospitality segment.

ii. Event Key Highlights in H1 2025.

Club Med celebrates 75 Years of L’Esprit Libre

As the pioneer of all-inclusive holidays, Club Med celebrates its 75th anniversary this year. Among the initiatives to mark this important milestone, the company launched a global brand campaign in the first half of 2025. Conceived as a holiday film, the campaign brings together 75 years of iconic archive footage, revisiting the pioneering vision that gave rise to the first all-inclusive holiday club. It charts seven and a half decades of innovation – from Mediterranean origins to worldwide expansion – leading all the way to today’s trends.

The campaign pays tribute to Club Med’s enduring legacy of l’Esprit Libre. It showcases the brand’s capacity for reinvention and the spirit of innovation that continues to shape its future.

2. Club Med pursues global expansion with new projects in Europe and North America

In the first half of 2025, Club Med advanced its global development strategy with key new projects in different regions. In Italy, the company signed a binding Memorandum of Understanding (MOU) with REAM to finance the San Sicario project, strengthening its presence within the European ski market.

In Canada, a Letter of Intent (LOI) was signed with Brivia for the development of a second ski resort in Tremblant, comprising 300 rooms and reinforcing Club Med’s commitment to North America.

3. Club Med continued to enhance its premium offerings through resort renovations and extensions

Club Med has already completed the 32-room extension of Club Med Phuket Family Oasis, (Thailand). Still to come, the relaunch of the newly renovated Club Med Punta Cana (Dominican Republic) will be delivered by the end of 2025, along with the second phase of refurbishments at Club Med Palmiye (Turkey).

The brand has also launched a major renovation of Club Med Bintan (Indonesia), for completion by the end of 2026, and guest room renovations in Club Med Beidahu, (China). The renovation of Club Med Guilin (China) has also been confirmed to start later in 2025 and, after successfully delivering the renovation of Club Med Les Boucaniers (Martinique), Club Med has signed a contract for a 56-room extension and staff building.

These initiatives reflect Club Med’s ambition to pursue its dynamic, worldwide expansion while diversifying its portfolio of premium destinations.

4. Club Med’s digital strategy recognised with awards in Data Valorisation and AI

In the first half of 2025, direct and semi-direct sales accounted for 71% of Club Med bookings, stable year-on-year. Of these, 48% were confirmed online, up 2% compared with H1 2024.

Club Med continued its momentum in AI adoption, presenting four key innovations at VivaTech 2025, the largest European technology event:

G.M. Copilot: Converts WhatsApp and WeChat into 24/7 conversational channels, offering an instant, personalised service. Active in 13 markets, including Ireland, it handles 23% of inbound contacts, with 35% of conversations fully automated

⁠Gentil Writer: AI-powered copywriting assistant for marketing content

⁠Future Buy Insight: AI tool supporting purchase negotiations

⁠G.O Match: AI-driven assignment solution for resort employees

AI- driven innovations earned Club Med notable recognition:

Gold Award in “Self-Care & Chatbot «category at the 2025 CX Awards for G.M. Copilot

⁠Winner in the “Data Valorisation” category at “Les Étoiles du Retail et de l’IA” for the Gentil Requêteur initiative, which expands access to strategic data

In total, 12 AI use-cases were piloted throughout the year, with an 85% production rate, exceeding benchmarks and advancing toward enterprise-wide process automation under an AI-First approach.

5. Club Med’s initiatives under the ‘Happy to Care’ program, its commitment to sustainable development.

At the beginning of 2025, Club Med implemented a set of new ESG criteria enabling its credit facility to qualify as a sustainability-linked loan. This strategic initiative underscores Club Med’s commitment to sustainability by linking borrowing costs to three key performance indicators: (1) eco-certification of new Resort construction; (2) reduction of absolute Scope 1 and 2 greenhouse gas emissions; and (3) reduced water withdrawal in resorts located in water-stressed areas. By embedding these ESG benchmarks into its financial framework, Club Med strengthens both its commitment to environmental and social responsibility and the alignment of its capital strategy with long-term sustainability goals.

Reflecting this ambition, the renovation of Club Med Serre Chevalier achieved the BREEAM “Very Good” certification on May 13, 2025. This accomplishment supports the company’s broader goal: to eco-certify 100% of newly built or renovated resorts, establishing a consistently high sustainability standard for all future openings.