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Cruise Lines International Association (CLIA) UK and Ireland has confirmed that Beyond Cruising is now an Associate Partner. As part of the agreement, the UK-based tour operator will be an official sponsor of next year’s CLIA Conference. Part of USAirtours Worldwide, Beyond Cruising offers curated cruise and land holiday packages for the travel trade, featuring a wide choice of cruise lines, flexible durations and seamless land extensions worldwide. They will now get an Associate Partner profile page at trade.cruising.org, including company information and trade contacts. Associate Partner membership also offers access to member-only events, and the opportunity to connect with CLIA’s extensive trade network. Beyond Cruising will exhibit at CLIA Conference, as a Premium Sponsor, which will take place from June 4-6, 2026, in Southampton. It is the largest annual travel agent event of its kind in Europe and will include ship visits, conference sessions, an industry trade fair and a celebratory evening event. Registration for the event is now open to all CLIA members. Guy Novik from Beyond Cruising said: “We’re delighted to join CLIA as an Associate Partner and to be part of such a passionate community of cruise professionals. Beyond Cruising was created to help travel agents grow their cruise business with confidence. Partnering with CLIA allows us to deepen that support and share our expertise with the wider trade community.” Andy Harmer, CLIA UK & Ireland managing director, said: “We’re thrilled to welcome Beyond Cruising as an Associate Partner and sponsor of next year’s CLIA Conference. Curated cruise and land holiday packages, combined with a strong commitment to supporting the travel trade, makes them a valuable addition to our community. We look forward to working together to further support and inspire the travel trade.”