Copyright WDIV ClickOnDetroit
Undisputed Heavyweight World Champion and two-time Olympic gold medalist Claressa “The GWOAT” Shields has officially signed a historic $8 million multi-fight partnership with Wynn Records and Salita Promotions, marking one of the most lucrative deals in women’s boxing history. The landmark agreement sets the stage for the next chapter in the Flint native’s storied career and introduces a new model for the sport, one that extends far beyond the ring. A leading entertainment and music label will collaborate with a world-class boxing promoter to amplify the sport through culture, media, and entertainment. The partnership includes cross-promotional opportunities that will expand Shields’ global brand presence while redefining how athletes connect with audiences worldwide. Shields’ next bout is set to take place in the first quarter of 2026, in what is expected to be one of the most anticipated events of the year. A New Business Model for Boxing This partnership builds on the successful collaboration between Wynn Records and Salita Promotions that began earlier this year with Shields vs. Daniels on July 25 at Little Caesars Arena — a sold-out event that delivered global media visibility and cultural engagement that extended far beyond traditional boxing audiences. Building on that momentum, both entities see a clear future where sports and entertainment operate in tandem to create scalable, cross-industry impact. Through this collaboration, Salita Promotions continues to set a new standard for how promoters partner with athletes, fostering opportunities that extend beyond the ring. Wynn Records, a rising entertainment powerhouse, brings cultural influence, music integration, and storytelling to the partnership, while Salita Promotions, recognized globally for developing elite talent and executing major championship events, delivers world-class boxing expertise and promotional infrastructure. Together, they represent a forward-looking blueprint for the next era of boxing: one where competition, commerce, and culture coexist seamlessly. “This deal represents more than just a contract, it’s a statement,” said Shields. “I’ve fought my entire career to prove that women’s boxing deserves equal respect, equal pay, and equal opportunity. Partnering with Salita Promotions and Wynn Records gives me the platform to keep breaking barriers inside and outside the ring. Together, we’re building something that’s never been done before.” Ruben Branson, Owner and CEO of Wynn Records commented: “Claressa’s story, talent, and determination embody everything our brand stands for. We’re proud to stand beside her as she continues to make history.” Together, we’re setting a new standard for what’s possible in the sport.” Dmitriy Salita, President of Salita Promotions, added: “Claressa Shields is one of the greatest athletes of our generation. Her impact extends far beyond the sport, and this partnership reflects that power. Our goal is to blend boxing, culture, and music to elevate the sport and its athletes beyond the traditional sports pages. This partnership with Wynn will create unique opportunities for fighters and deliver fresh, engaging experiences for boxing fans. Together with Wynn Records, we’re creating a blueprint for the future—where promoters, athletes, and partners collaborate to achieve success that would not otherwise be possible.”
