By News Karnataka
Copyright newskarnataka
Chennai: A Chennai-based health clinic has sparked laughter and awareness in equal measure with its cheeky billboard campaign, which has gone viral on social media.
Billboard with a twist
Assana Colorectal and Gut Wellness Clinic launched the campaign with the slogan, “Let Elon explore Mars, our mission is Uranus.” The hoarding, a humorous play on words, aims to spark open conversations around gut and rectal health — topics that are often considered taboo.
Within days of its release, the ad crossed over one million views on social media platforms, with many netizens applauding the mix of humour and boldness.
Part of a wider campaign
The “Uranus” message is part of a broader series of witty hoardings by the clinic. Another billboard reads, “The truth is shit happens every day … Talk to us if it doesn’t.”
By using such phrases, the clinic seeks to break down embarrassment around discussing digestive and colorectal issues, encouraging people to seek timely medical help instead of suffering in silence.
Healthcare through humour
Clinic representatives said the goal was not only to capture attention but also to make people feel comfortable about approaching specialists. “Humour makes it easier to talk about sensitive health concerns,” one spokesperson explained, adding that light-hearted messaging can help patients overcome hesitation.
Public reception
Social media reactions have been overwhelmingly positive, with many praising the campaign for its creativity and directness. While some joked about Elon Musk’s space ventures being dragged into healthcare advertising, others highlighted the importance of destigmatising gut health.
By blending humour with health awareness, Assana’s campaign has succeeded in creating viral buzz while drawing attention to an essential but often overlooked aspect of healthcare. In doing so, it has opened the door to more frank and accessible discussions on wellbeing.
