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Then we get to the competition. Google Chrome is so dominant, authorities around the world have started raising eyebrows and words like "monopoly" are being thrown around. It won't be easy to muscle into that market. Google's Gemini AI is a part of the search engine now, while Microsoft has added Copilot into its Edge browser. Back in the early days of ChatGPT, some dubbed it the "Google killer" - a game-changer which would make online search as we know it redundant. That's not happened yet. But Erik Goins, founder of app developer Flywheel Studios, thinks it could. He said Google built its business on "being the middleman between users and websites", whereas ChatGPT is "eliminating the middleman entirely". "You don't search for 'hotels in Miami' and click through Google results anymore," he said. "You just ask ChatGPT and it connects you directly." Whether enough people are willing to pay for that little bit of extra convenience remains to be seen - and there's a long way to go before Google is toppled.
