By Andy Edser

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Andy Edser

18 September 2025

Cute and cuddly, or downright insidious? You decide.

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(Image credit: Casio)

The Casio Moflin is, according to its marketing fluff, a “smart companion powered by AI, with emotions like a living creature.”

You can’t fool me, Casio. What you’ve made here is an AI-powered Tribble, and now those of us in the US and the UK can pick one up for $429/£369. The once-Japan-only device is said to be many things, including a calming presence, a quiet reassurance, and something that “responds, understands, and grows with you.”
Essentially, it’s an AI trapped inside a cuddly robotic fursuit, and one that Casio seems to think is perfect for stress relief (via Digital Trends). The Moflin is capable of moving and tilting its head, responding to light and touch, and listening to your darkest fantas… I mean, your vocalisations through a built-in microphone.

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Not only that, but it’ll adjust its behaviour based on an AI-powered emotional spectrum, which Casio says allows it to “express a diverse range of feelings.” It can be grumpy, thrilled, joyful, anxious, lonely, calm, happy… in fact, it sounds like a right needy little git, and that’s apparently part of the appeal.

Patting, hugging, or speaking to the furry little critter apparently sparks positive emotions in its AI brain, while neglecting or startling it will invoke a negative response. The Moflin is said to be able to grow attached to you over time, moderating its responses to your presence until the two of you become emotionally intertwined. Whether that sounds gloriously cute, or downright insidious, seems very much like a personal thing to me.

(Image credit: Casio)
My favourite part, however, comes deeper in the specs sheet, listed under “operating temp”. Moflins apparently need to be kept between 5 °C to 35 °C (41 °F to 95 °F), within an environment with a humidity of no more than 80%.
Wait a minute—so you can’t get it wet? Turns out I was wrong, it’s not a Tribble after all. It’s a Mogwai, of Gremlins fame. Don’t feed it after midnight, folks. I’ve seen those movies, and it usually doesn’t end well.

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All joking aside, I can see how a cuddly, emotionally-needy artificial pet might provide some genuine comfort to those who suffer from loneliness, or perhaps those who have experienced some sort of trauma. I’m not so cold-hearted as my colleague Jacob Fox, who wondered aloud what might happen to one if it was introduced to a fast-moving baseball bat. Yes Jacob, I’ve outed you to the world. For shame.

(Image credit: Casio)
On the other hand, I can’t help but feel that this sort of therapy-based AI implementation might have greater emotional pitfalls (along with some potential privacy concerns), but that’s well outside of my area of expertise. It’s cute, it’s cuddly, it listens and responds to your every whim, and now you can buy one outside of Japan. Oh, and it comes with its own charging bed—which you’ll need to use quite regularly, as it runs out of juice after five hours of operation.
Just don’t put it in the bath, expose it to extreme temperatures, or attempt to feed it chicken drumsticks from the fridge, no matter how much it demands. You have been warned.

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Hardware Writer

Andy built his first gaming PC at the tender age of 12, when IDE cables were a thing and high resolution wasn’t—and he hasn’t stopped since. Now working as a hardware writer for PC Gamer, Andy spends his time jumping around the world attending product launches and trade shows, all the while reviewing every bit of PC gaming hardware he can get his hands on. You name it, if it’s interesting hardware he’ll write words about it, with opinions and everything.

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The impossibly-cool-looking Pocket Scion is a ‘biofeedback instrument’ that connects directly to plants, bathing you in the electronic sounds of, err, nature

Tiny anime girl cyberprison billing itself as a ‘customizable 3D digital soulmate’ reaches its Kickstarter funding goal in minutes

Scrubby is a top robot. Scrubby scrubs whiteboards. Scrubby un-scrubs whiteboards. Scrubby sleeps to scrub again

I don’t want to give horror game devs any ideas but this chilling ‘sphere o’ mouths’ lip-syncing robot is haunting my dreams and I want it to stop

I am now slightly obsessed with Uncle Bot, a Chinese robot in people clothes that’s rapidly becoming a social media sensation

UK politician unveils dead-eyed, Pixar-looking AI doppelganger, telling constituents to ‘give AI Mark a try’—unsurprisingly, it’s rubbish

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