By The Hindu Bureau

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Omnichannel jewellery brand CaratLane, part of Tata Group, will adopt online first strategy for global markets and later look to establish physical stores, its managing director Saumen Bhaumik said.

“We are serving 30 countries online from India. We will adopt an online first strategy for global markets and will establish retail stores as and when minimum critical mass is reached,” he said at a media interaction in Chennai.

“The international business accounts for less than ₹100 crore or 2% of our total revenue,” Mr. Bhaumik said.

“CaratLane currently has a physical store in U.S. We will open one more in Dallas by November,” he said.

On the U.S. tariffs, Mr. Bhaumik said, “In the current context, it is certainly a tall ask to do business in the US. We are hoping soon enough some normalcy will be restored, which will make our businesses easier to do.”

“We will use the learnings from physical stores in the US and look to expand into other international markets. We are looking at markets like U.K., Australia, Canada and the Middle East,” Mr. Bhaumik said.

Gold accounts for 30% of CaratLane’s business, while 70% comes from non-gold including diamond and other value additions, he said.

In the second quarter of FY2026, CaratLane’s business grew 30% from last year. Mr. Bhaumik attributed it to factors like attractive schemes and people preference towards buying diamond.

“In financial year 2025, our total revenue was about ₹3,500 crore, up 20% from previous year. We are expecting to post a similar growth in financial year 2026,” Mr. Bhaumik said.

He also said the company introduced 9-carat jewellery and it is gained customer traction mainly for gifting.