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Design platform Canva has launched its Creative Operating System, an all-in-one environment that merges design creation, brand management, and marketing execution. The rollout marks one of the company’s most significant product overhauls, aiming to transform how teams collaborate and scale content across multiple channels. A unified platform for creativity and brand control The Creative Operating System introduces a rebuilt Visual Suite, a new AI design model, and a platform layer that connects creative production with campaign delivery. Canva describes the move as a step toward unifying its ecosystem, allowing users to ideate, design, analyse, and publish—all without leaving the platform. The upgraded Visual Suite now supports a wider range of content types. The Video 2.0 editor features faster trimming and layering with a more intuitive timeline, while Magic Video can automatically generate clips from a short text description. Canva Forms introduces interactivity within designs and web pages, allowing users to collect responses directly inside their projects. These inputs feed into Canva Sheets, which enable lightweight data management and analysis without external tools. Canva has also expanded interconnectivity within its ecosystem—data collected via Forms or booking requests can now trigger Canva Code, which powers interactive web elements or microsites. A new email design suite allows users to create responsive layouts, apply AI-generated visuals and copy, preview designs across devices, and export clean HTML for integration with marketing platforms. AI model built for editable design output At the heart of Canva’s new system lies the Canva Design Model, an AI model trained to understand the structure and logic of design. Unlike static image generators, this model produces editable designs that follow layout hierarchy, brand guidelines, and composition rules. This AI engine now powers Canva’s suite of generative tools and is also integrated into ChatGPT, Claude, and Gemini, enabling users to generate editable Canva templates directly from those platforms. Within Canva’s editor, users can create complete layouts or generate individual design elements—such as images, shapes, videos, and icons—through text prompts. Additional AI tools, including Style Match and Magic Background, maintain consistency in tone, colour, and layout across assets. The in-platform assistant Ask @Canva helps users refine visuals or check design details, while Guided Presentations streamlines the slide creation process by helping users outline their content before entering the editor. Tools that bridge creativity and marketing execution The Creative Operating System introduces Canva Grow, a campaign management feature that automatically scans a brand’s website to understand its voice, tone, and colours. It can generate multiple ad variations for publishing on Meta platforms, with future integrations planned for other ad networks. Canva Grow also syncs with marketing accounts to track campaign performance and uses AI to provide optimisation suggestions. The system also debuts a Brand Kit homepage, consolidating a company’s logos, templates, tone-of-voice guidelines, and colour libraries. Canva’s AI automatically applies brand styling during the design process, helping teams maintain consistency and reduce time spent on manual checks or approvals. Affinity joins the ecosystem—free for everyone Canva also announced the relaunch of Affinity, which now combines professional photo editing, vector illustration, and layout design in one app. Affinity connects directly with Canva, allowing users to switch from individual creative editing to collaborative publishing within a single workflow. For Canva Premium users, AI Studio tools are now integrated into Affinity, providing seamless access to generative design capabilities. Canva confirmed that Affinity will be available “free, for everyone, forever.” A new phase in the “Imagination Era” In a company blog post, Melanie Perkins, Co-founder and CEO of Canva, described the launch as a milestone in the evolution of creativity powered by technology. “While the last few decades have been defined by the Information Era, we believe we’re now entering the Imagination Era,” Perkins said. “Everything we’ve launched today is designed to help you bring your imagination to life. This is just the beginning of a new chapter where imagination and technology work together to make creativity more accessible to everyone.” With this comprehensive update, Canva is positioning itself not only as a design tool but as a full-fledged creative and marketing ecosystem for teams of all sizes.
