By Shivani Sharmma
Copyright timesnownews
India just hit a big milestone in the electric vehicle (EV) race, as Bengaluru-based Simple Energy, known for making the country’s longest-range electric scooters, has become the first Indian company to manufacture heavy rare earth-free motors. This development could help India reduce its dependence on costly imports and make electric vehicles more affordable in the long run. For years now, most EV makers have relied on heavy rare earth magnets in their motors. These materials are not only expensive but also harmful to the environment when mined and now by replacing them with patented in-house compounds and adding smart algorithms that control heat and torque in real time, Simple Energy has shown that performance doesn’t have to suffer for sustainability. In fact, the new developed motors deliver the same powerful torque and acceleration as traditional ones. CEO and Co-founder Suhas Rajkumar, stated, “Global supply chain disruptions and material dependencies have made one thing clear: the future of electric mobility must be built on self-reliance. Deep localization and a ‘Make in India’ approach are no longer aspirations—they’re imperatives.” The motors are already being produced at the company’s 200,000 sq. ft. facility in Hosur, Tamil Nadu. The best factor about this is that Simple Energy designs and builds its own motors, giving it full control over quality and innovation. Founded in 2019, the company has quickly grown with models like the Simple ONE Gen 1.5 which has 248 km range and Simple OneS which has 181 km range. It has also secured over $41 million in funding and already has 46 showrooms in cities like Bengaluru, Pune, Goa, and Hyderabad. By FY’25, it also plans to add 150 new stores and 200 service centers, making its scooters more accessible in the country. This rare earth-free motor could be a game-changer for India’s EV industry, as by proving that sustainable technology can be built locally without losing performance. For more industry updates, keep reading Times Now Auto.
