Building Innovation  and Quality in Georgia’s Construction Industry
Building Innovation  and Quality in Georgia’s Construction Industry
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Building Innovation and Quality in Georgia’s Construction Industry

The FINANCIAL 🕒︎ 2025-10-29

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Building Innovation  and Quality in Georgia’s Construction Industry

Q. How was Tintakol founded? A. Tintakol’s story began in 1999, when the company established a strategic partnership with a leading Italian chemical brand. In 2007, this collaboration led to the opening of a state-of-the-art dry mix production plant equipped with the latest technology. In the following years, Tintakol developed rapidly and became one of the most successful companies in its sector. In 2015, the company further strengthened its position in the construction market by developing its own calcium carbonate deposit and building a new production facility. This milestone significantly expanded Tintakol’s product portfolio and global reach, solidifying its reputation as an innovative industry leader. Q. What types of construction materials do you offer, and what makes your products stand out? A. We manufacture and offer Tintakol construction and renovation materials, paints, and Maverick quartz vinyl flooring. The main advantage of our products is durability — ensured by the use of high-quality raw materials and advanced production technologies. Q. What are the main challenges in the market today? A. The biggest challenge in today’s market is maintaining a balance between hi gh product quality and competitive pricing. We address this challenge by strengthening local production and continuously improving quality standards. Q. How do you define the brand’s core values, and how are these reflected in your relationship with customers? A. Our core values are quality, reliability, innovation, and responsibility. We apply these principles at every stage — from product development to customer service. Our goal is for every customer to feel they are choosing a brand that they can trust and that genuinely cares about their comfort. Q. What does corporate social responsibility mean for your company? A.The Tintakol brand actively supports environmental initiatives, promotes local employment, and invests in the professional development of its staff. For us, business is not only about profit — it’s also about making a positive impact on society. Q. What are the current trends in construction and renovation? A.Today, natural textures, neutral tones, eco-friendly materials, and minimalist design are highly valued. Customers are increasingly looking for solutions that combine aesthetics with functionality — and our products are developed precisely in this direction. Q. What standards ensure the quality of your products, and how do you maintain customer trust? A.Our production process follows European standards and complies with ISO and CE certifications. All products undergo multi-level quality control in Italian laboratories. In addition, our long-term experience and partnerships with leading construction companies further reinforce our reliability. Q. What advice would you give to customers when choosing products, and how do you help them make the right decision? A. We recommend that customers base their decisions not only on visual appeal but also on technical characteristics. We provide professional consultations, design advice, and a personalized approach for every project. Q. How do you use social media, your website, and online campaigns to raise brand awareness? A. Our digital communication strategy aims to provide transparent and accessible information to customers. On social media, we share new products, design inspiration, and practical tips. On our website, users can easily browse our full product range and select items online. Q. Do you participate in local projects or community initiatives? A. Yes, the company actively participates in local construction projects, exhibitions, and design forums. We aim to contribute to the development of Georgia’s construction sector and implement important infrastructure initiatives together with our partners. Q.How has the Georgian consumer’s approach to interior des ign evolved in recent years? A. In recent years, consumers’ taste and awareness have improved significantly. Georgians now pay much more attention to color balance and material quality. Interior design is no longer only about function — it has become a form of self-expression. Q. What are your plans for the next few years — in terms of new products, market expansion, or innovation? A. In the coming years, we plan to develop new product lines, expand production, and enter regional export markets. Our strategy is based on innovative technologies, environmentally friendly materials, and customer-oriented service.

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