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After my mom died, I went to the same movie every day for a week, a buddy comedy about two divorce mediators who sneak into weddings to seduce women. The Vince Vaughn-Owen Wilson bromance in “Wedding Crashers” was a hilarious, heartwarming distraction from my blues. So I was happy, 20 years later, to see the real-life friends in Xfinity ads reprising their roles, bro-ing out on a sleepover where they watch sports and get ready for a Vaughn specialty: pancakes-and-guac. Then I noticed other bro commercials: seriously buff comic actors Kumail Nanjiani and Rob Mac aiming to make DirecTV hip, sparring in fur coats, tinted aviators and lots of bling as they watch sports. “Scrubs” BFFs Zach Braff and Donald Faison are singing, dancing and hanging in the hood, sometimes with Jason Momoa and John Travolta, pushing T-Mobile. Matthew McConaughey and Woody Harrelson, stars of the first season of “True Detective,” showcase the zany Texas chemistry from their real-life friendship in ads for Salesforce. And the Big Kahuna: Al Pacino and Robert De Niro bring the “Godfather” vibe to a campaign for Moncler focusing on their friendship, titled “Warmer Together.” It’s strictly business, but it’s also personal. Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times. Thank you for your patience while we verify access. Already a subscriber? Log in. Want all of The Times? Subscribe.
