Copyright dailystar
Brit pub-goers are getting fruity with strawberry, cherry and mango-flavoured pints. Sales of fruit beers have jumped by more than a fifth in the past 12 months, new data shows, as drinkers ditch age-old tipples in favour of sweet brews. Pub trade newspaper The Morning Advertiser reported: “Once a niche offering, fruit beers are rapidly emerging as one of the on-trade’s brightest opportunities, drawing in curious drinkers seeking flavour and novelty. “Mirroring the popularity of tropical IPAs, fruit-forward sours and other flavour-led drinks that appeal to modern drinkers’ adventurous palates, the fruit beer segment has found fertile ground with pub-goers.” New figures from hospitality analysts CGA by NIQ show sales of fruit beers by volume have soared by almost 22% in UK watering holes over the past year. CGA’s client director Chris Sterling told The Morning Advertiser’s pub leaders conference in Norwich: “People are really choosing these beers. “They are a real profit driver and generator, so having some kind of fruit beer offering is great.” Mr Sterling said the segment had seen a “great rate of sales”, adding: “Value is high and volume is in massive growth.” Meanwhile, separate stats from Synergy Flavours show our island has become the European capital for sweet styles of beer with a 30% rise in flavoured brewskis in just five years. World famous for bitters, pale ales, milds and porters, Britain’s beer landscape has been transformed with five times more flavoured beer launches than France, which follows the UK as the second most active market for tangy tinnies. On a world scale, only Canada’s flavoured ale market has grown faster, with 48% growth in the hip sector, according to the firm’s report. It said flavours such as mandarin, lime, orange and grapefruit were all proving a hit with Brits.
