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Despite economic jitters, UK punters are increasingly favouring unforgettable, top-notch experiences over material goods. Fresh data from EY reveals that 45% of consumers are gearing up to splash out on live events in the coming months, and a whopping 77% have splurged on VIP or premium packages in the past year. Premium experiences are now the new gold standard, and Silverstone Hospitality is leading the pack. They've recently unveiled their 2026 Formula 1 Hospitality Packages, designed to cater to everyone from luxury seekers and families to traditional motorsport fans and enthusiasts, with prices ranging from £410–£1,002. Guests can look forward to exclusive track access, top-tier dining, and immersive entertainment, showcasing what high-value, curated experiences should look like. As a market leader, Silverstone Hospitality is steering the live experience economy into the future. The UK's live entertainment scene is undergoing a transformation, and brands that don't keep up risk being left in the dust. Consumers are increasingly opting for memorable, high-quality experiences over material purchases, with VIP and premium hospitality packages now leading this shift. Silverstone is a shining example of how the live experience economy is reshaping the way people value events. Take for instance, Silverstone's 2026 Formula 1 British Grand Prix Hospitality Packages, which cater to a broad range of guests. These packages are tailored for every fan, from those seeking luxury and families to motorsport enthusiasts and traditionalists. With exclusive track access and immersive entertainment, they're setting the bar high for event experiences. With a focus on entertainment and premium dining, these offerings showcase how curated experiences can be memorable, high-value, and emotionally engaging. As the market evolves, Silverstone sets the bar for future live experiences, striking a balance between personalisation, sustainability, and unforgettable moments. The Heritage Club, tucked away at the iconic Woodcote Corner, marries Silverstone's rich history with modern sophistication. Guests are treated to exclusive Inner Track access and a prime viewing spot over the National Pits Straight - the circuit's historic starting grid. Within the chic hospitality lounge, fans can soak up the thrilling atmosphere while indulging in exceptional cuisine and fine beverages, all amidst the echoes of racing heritage. A firm favourite amongst motorsport enthusiasts, this package serves as an ideal introduction to Silverstone hospitality - offering a genuine taste of the experience without the hefty price tag. With Friday and Saturday tickets for 2026 nearly sold out, prices start from £450. Ignition Club is a haven for motorsport enthusiasts, offering sweeping views of six iconic corners. This immersive space boasts pit stop challenges, racing simulators, and engaging chats with top figures from the racing world. In 2025, highlights included interviews with legendary British motorsport drivers, David Coulthard, and Alisha Palmowski, hosted by telly star Jamie Laing. Prices kick off from £570. Nestled next to the esteemed British Racing Drivers' Club, Legends Club exudes an atmosphere drenched in motorsport prestige. Overlooking one of Silverstone's most thrilling overtaking zones, this elevated spot offers electrifying race views from a private balcony. Inside, guests can unwind in a relaxed Club environment, savouring a fine selection of seasonal British cuisine and complimentary bar service. Prices start from £530. The 2026 Formula 1 British Grand Prix is set to add another remarkable chapter to the sport's rich history - and there's no better way to soak it all in than in the comfort and exclusivity of Silverstone's top-notch hospitality. Hospitality packages are up for grabs now from £410pp. Secure your spot at this iconic British sporting event and take your Grand Prix experience up a notch. For the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters .
