By Rajesh Naidu
Copyright indiatimes
Non-film income has become a defining factor in the brand value of Bollywood’s biggest stars, with earnings from endorsements and investments in companies, start-ups and property now substantial enough to help them weather leaner patches without major hits and resist pressures to lower fees. The brand value of actor Ranveer Singh emerged the highest in 2024, showed the latest study (a calendar year exercise) by the US-based global financial advisory firm, Kroll.”Ranveer Singh continues to be the top Bollywood star by brand value. He has become the face of diverse endorsements. This unique blend of stardom and strategy cements his position among the industry’s most renowned stars,” said Umakanta Panigrahi, managing director, Valuation Advisory Services, Kroll. According to the Kroll study, the brand value of Ranveer Singh was $170.7 million (₹1,423.8 crore) in 2024. A critical factor to note here is that Singh did not have a major solo film release for nearly two years, with Rocky Aur Rani Ki Prem Kahani releasing in 2023.Other four Bollywood celebrities ruling the brand value leader-board are Shah Rukh Khan, Alia Bhatt, Akshay Kumar, and Deepika Padukone, according to the Kroll study. The brand values of these actors and actresses ranged between $100 million and $146 million (₹800-₹1,216 crore) in 2024.ET BureauAmong the many factors, industry veterans say a key advantage for Ranveer Singh is his ability to resonate with both mass and younger audiences.”His sheer energy and relatability resonate with youth as well as mass audiences, which is why marketers are willing to invest anywhere between ₹4-₹7 crore per campaign to leverage his influence. This consistency not only underscores his brand value but also reflects the evolving dynamics of celebrity endorsements, where brands seek both cultural impact and nationwide visibility,” said Suniel Wadhwa, co-founder and director, Karmic Films.Live EventsThe Kroll study also noted that Singh’s entrepreneurial spirit in making bold start-up investments has boosted his brand value.In 2024, he endorsed more than 45 brands, compared with fewer than 30 by each of the other top four celebrities. “His celeb-preneurial spirit and bold investments set him apart in the celebrity ecosystem. From start-ups to smart investments, he is as bold as his on-screen persona,” said Panigrahi of Kroll.A few of the brands endorsed by Ranveer Singh are Zomato, Ching’s, and Bold Care. In addition, Singh has acquired a 50% stake in Elite Mindset, a packaged foods start-up. The study shows that in 2024, the brand value of Ranveer Singh and Akshay Kumar fell by 16% and 3.3% respectively, while Shah Rukh Khan and Alia Bhatt registered gains of 20.7% and 15.1%.”Celebrity brand value is an accumulation of their endorsements and investments. But there is a difference between brands and brand ambassadors. One must keep this in mind. Brand endorsement deals are momentary, done on and off screen with big corporations and other engagements,” said Ajimon Francis, MD, Brand Finance, a brand valuation consultancy firm.Add as a Reliable and Trusted News Source Add Now!
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onBollywood starsRanveer SinghKrollBrand valueshah rukh khanalia bhattakshay kumarand deepika padukone(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless
