Copyright startuppedia
"Imagine Marketing Limited, the parent company of popular consumer brand boAt, has filed a revised prospectus with SEBI for its ₹1,500 crore initial public offering (IPO). Advertisment The new plan trims the earlier target of ₹2,000 crore and includes a ₹500 crore fresh issue along with a ₹1,000 crore offer-for-sale (OFS) by existing investors. The company had previously shelved its 2022 IPO plans but has now re-entered the market after getting regulatory approval. boAt"s parent reduces IPO size to ₹1,500 crore The smaller IPO size shows that Imagine Marketing is being careful about current market conditions. Many tech and consumer companies have adjusted their issue sizes recently to balance investor demand and valuation expectations. According to Reuters, “The updated draft red herring prospectus shows a fresh issue of up to ₹500 crore and a sale of shares worth ₹1,000 crore by existing investors.” Analysts say this move gives the company flexibility in pricing and timing the listing. It also signals confidence in its business while staying realistic about investor sentiment. Also Read: Amazon to lay off around 30,000 employees, its largest job cut in history What boAt"s smaller IPO means for investors and the company The decision to trim the IPO size highlights a more measured and practical approach by Imagine Marketing. By lowering the issue to ₹1,500 crore, the company aims to create a smoother listing experience and maintain a balanced valuation. As per the updated filing, ₹225 crore from the fresh issue will be used for working capital, and ₹150 crore will go toward brand and marketing expenses. The rest will cover general business needs. The ₹1,000 crore offer-for-sale will let early investors and promoters sell part of their holdings while continuing their association with the company. This approach gives both the firm and its shareholders flexibility — ensuring that the IPO is not overly aggressive in size or pricing. boAt currently holds around 34% of India"s branded personal audio market and reported ₹3,070 crore in revenue for FY25, with ₹2,586 crore from the audio segment. The reduced IPO size suggests the company is confident about its current financial position and wants to strengthen stability rather than push for rapid expansion. Also Read: 29-YO Indian man Anilkumar Bolla picks mom"s birthday as UAE Lottery number, wins Rs 240 Cr jackpot"
