Copyright RubberWorld
Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., provides the BMW Group with ADVAN Sport V107 tires as original equipment (OE) for use on the automaker’s BEV (battery electric vehicle), the BMW i3, which is sold in China and other countries. Yokohama Rubber is supplying the tires in two size sets—the19-inch set includes 225/45R19 96Y front tires and 245/40R19 98Y rear tires, and the 18-inch set includes 225/50R18 99Y front tires and 245/45R18 100Y rear tires. The ADVAN Sport V107 is an ultra-high performance tire in YOKOHAMA’s global flagship ADVAN brand. The supplied tires were jointly developed with the BMW Group and feature a specially developed compound and a tread pattern with the groove area adjusted to achieve superior dry performance and wear resistance. The tires also have received the EU labeling system’s highest “A” grade for rolling resistance. The application of Yokohama Rubber’s proprietary mound profile technology, which evenly distributes surface contact pressure, also contributes to the tires’ enhanced dry performance and wear resistance. In addition, the tire’s highly rigid skeleton delivers the excellent steering stability that is essential for high-power premium cars. As the tires supplied by one of the select few tire makers for BMW models, the tire’s sidewall bears the German automaker’s star mark indicating its recognition of the tire maker’s technology, quality and reliability. Under Yokohama Rubber’s three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), the consumer tire business aims to maximize the sales ratios of high-value-added tires. One of the key initiatives under this strategy is promoting the global flagship ADVAN brand tires and the GEOLANDAR brand tires for SUVs and pickup trucks as original equipment for new cars.
