Copyright news18
BLACKPINK’s Rosé and Bruno Mars took the music world by storm with their electrifying single “APT.”, released on October 18, 2024. The collaboration instantly became a global hit, blending Rosé’s soulful vocals with Bruno’s signature funk-pop flair. Within days, it dominated charts and flooded social media with dance trends and fan covers. A little over a year later, on October 31, 2025, the APT music video achieved a historic milestone, surpassing 2.1 billion views on YouTube in just 378 days. This record made it the fastest music video by an Asian artist to hit the mark, and the fastest ever led by a female artist, marking its place as a true pop culture phenomenon. A Cross-Continental Hit Rises to the Top The viral song quickly soared to record-breaking heights, joining a rare group of hits like Luis Fonsi’s Despacito, Ed Sheeran’s Shape of You, and Maroon 5’s Girls Like You, which reached this level of global success in an even shorter time. Experts say the song’s massive appeal comes from the dynamic collaboration; Rosé’s bold vocals blend perfectly with Bruno Mars’s signature groove. By mixing K-pop with pop-R&B, they created a powerful international hit that won both hearts and charts, earning widespread praise from fans, musicians, and critics around the world. APT. Mania Grips Instagram and Social Platforms The impact of APT. didn’t stop on YouTube. Instagram, TikTok, and other platforms exploded with creativity as APT. trended for weeks. The #APTChallenge saw fans, influencers, and celebrities posting their dance covers, lip-sync renditions, and stylish reels. The song’s choreography became instantly recognizable, and its chorus was everywhere, from reels in Mumbai and Seoul to viral trends in Los Angeles. According to trend trackers, APT. consistently ranked among the top sounds on Instagram Reels for more than a month. Social media feeds were filled with congratulatory messages, creative memes, and art celebrating the collaboration. Music critics heralded this as a new wave of digital success, where streaming milestones were matched by viral, organic audience engagement. The enduring presence of APT, across platforms, cements its place not just as a chart-topping hit but as a pop culture phenomenon for the digital age.
