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BirlaNu, a CKA Birla Group company, expects its construction chemicals topline to increase 10 times ₹1,000 crore in 4-5 years from ₹100 crore with the integration of the latest acquisition of Clean Coats Construction Chemical for ₹120 crore. The company has 200 products under its construction chemicals in India and will add another 275 speciality coating products including epoxy and polyurethane flooring, anti-corrosion linings and coatings, besides waterproofing and flooring systems. Clean Coats Construction Chemical, a specialised construction chemical company, exports about 10-20 per cent of its products to over 27 countries while BirlaNu remains a largely domestic focused company. Avanti Birla, President, BirlaNu said the products produced by Clean Coats are all higher margin products and the company was established in 1999. “While the acquisition will double the product offering, we are looking to build the new product portfolio over the next 5-7 years. With these specialised products the company will be competing with global giants such as AkzoNobel and Asian Paints,” she said. The debt-free Clean Coats registered a revenue of ₹52 crore and PBT margin of ₹11 crore with PBT of 22 per cent in FY25. The 80-year-old BirlaNu has been on a strategic transformation phase and rebranded itself in April. It is focused on driving fast-paced value-building growth and double the portfolio over the next 3 to 4 years. BirlaNu started its own construction chemical vertical about 2 years ago and the business has been clocking at a run rate of Rs 100 crore plus. It targets to make the tile adhesives, dry mix and coatings business a ₹1,000 crore over the next 4-5 years, she said. Akshat Seth, Managing Director and CEO, BirlaNu said though the speciality high performance coatings have some aesthetic applications it does not compete with BirlaOpus as it is more into decorative paint segment. “Our products are highly technical. It takes anywhere between 4-5 years of development time and then there is time taken with prospective clients to establish the product,” he said. The acquisition helps to leapfrog that development journey and save at least 5 to 7 years in that process with proven formulations, in-panel customers and established credentials which will allow us to grow this portfolio manifold, he said. Published on November 7, 2025
