Copyright RubberWorld
Marietta, GA5 – John Loudermilk, President and Chief Executive Officer, Birla Carbon, highlighted the company’s vision to scale up the availability of its successful circular offering, Continua™ Sustainable Carbonaceous Material (SCM), with a potential to reach up to 10% of its global product portfolio. The remarks were made during the Reuters Events – Sustainability Europe 2025 conference, held in October in London. Developed from end-of-life tires, Continua™ SCM is Birla Carbon’s circular material, developed at an industrial scale with a focus on quality, consistency, and technical excellence. The material enables manufacturers to enhance product sustainability and circularity across a range of applications while maintaining performance standards. “While global carbon black consumption typically grows in line with GDP, the demand for sustainable and circular products is increasing at a much faster pace,” said John Loudermilk. He added, “At Birla Carbon, we see an opportunity to displace up to 10% of the carbon black consumption in the world with circular materials like Continua™ SCM, our brand that is derived from end-of-life tires.” John also highlighted the importance of a supportive regulatory environment across regions, deeper collaboration with tire pyrolysis technology partners, and strengthened engagement with customers to accelerate the adoption and scale-up of circular materials. Continua™ SCM can partially replace carbon black in a wide range of applications, including tires, rubber goods, coatings, inks, and plastics, significantly reducing the carbon intensity of end products without compromising performance. As part of its broader sustainability portfolio, Birla Carbon is also advancing carbon black produced from bio-based feedstocks. In pursuit of its aspiration to achieve net-zero carbon emissions by 2050, the company continues to explore advanced technologies in the realm of carbon capture and conversion, along with process efficiency enhancements to improve yield and resource utilization.
