Copyright Billboard
Telemundo’s live broadcast of the Billboard Latin Music Awards 2025 on Thursday (Oct. 23) ranked as the No. 1 entertainment show in prime time, regardless of language, among adults 18-49, according to Nielsen. The report, released Oct. 28, further adds that with a total of 1.7 million total viewers, the three-hour ceremony was also the No. 1 awards show on Spanish-language television year-to-date among adults 18-49, and the highest rated Billboard Latin Music Awards among total viewers since 2019. This year’s star-studded show included performances by Daddy Yankee, Grupo Frontera, Emilia, Carlos Vives, Xavi, Wisin, Arthur Hanlon, Netón Vega and Óscar Maydon, to name a few. Special awards were also handed out to Bad Bunny — who was honored with the Top Latin Artist of the 21st Century Award — Elvis Crespo entered the Billboard Hall of Fame, Laura Pausini was recognized with the Icon Award and Peso Pluma received the first-ever Billboard Vanguard Award. Locally, the awards show ranked No. 1 regardless of language in Los Angeles, New York, Miami, Phoenix, Orlando and Philadelphia. Furthermore, the event achieved 159.5 million digital and social video views, up +50% from the 2024 edition and 12.5 million social actions, up +229% year over year across Telemundo.com, the Telemundo App, Peacock, Facebook, Instagram, YouTube and TikTok.
