Photo-Illustration: The Strategist; Photos: Retailers
October Prime Day is here. To find the best deals in every category, follow all of our Prime Day coverage.
The time has come again: It’s Prime Day. As I’ve said in the past, I firmly believe that this is the time to shop for those everyday essentials you use on a regular basis. That applies to pretty boring basics like toilet paper, toothbrushes, vitamins, and other deeply unsexy stuff. Before you scroll through deals, I’d recommend you take stock of your medicine cabinet and cleaning supplies and suss out exactly what you’re running low on and go from there. And to make the shopping part easier, I sifted through the hundreds of sales and found the ones that are actually good.
There are lots of Strategist-tested and -approved products below — like our favorite teeth-whitening trays and a non-chalky protein powder — but I also included useful things for your home. You’ll see that almost everything below is at least 20 percent off. The only exception is for stuff like toilet paper and tissues, which are just nice to get at a discount. I also made sure the sale prices aren’t a result of Amazon’s inflation “original pricing” trick (meaning I cross-referenced prices at Target, Walmart, and CVS). And just as you’d shop at a convenience store, everything’s grouped by category — from cleaning supplies to health-and-wellness products — to make navigating this story easier.
Deals I personally think are the best
Including deep discounts on our favorite teeth-whitening strips, a souped-up Sonicare toothbrush, plastic-free and highly effective dishwasher-detergent tablets, and an immune-boosting propolis throat spray.
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$30
$46 now 35% off
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$70
$110 now 36% off
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Cleaning supplies
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Blueland Dishwasher-Detergent Tablets – 60 Tablets
$17
$24 now 29% off
$17
Blueland, which makes some of our favorite plastic-free cleaning supplies, is taking 30 percent off dishwasher tablets made with naturally derived enzymes.
Read more: An Exhaustive List of Plastic-Free Kitchen Swaps
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New! You can now save this product for later.
If you’re new to the brand, you can get its starter pack, complete with a spray bottle and four refill tablets, for under $20.
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Proofed Laundry-Detergent Sheets
$13 now 31% off
$9
Proofed, which makes plastic-free detergent sheets, is taking 30 percent off all its products. That brings this pack of 32 down to just $9.
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Blueland Oxi Laundry Booster Powder Starter Set
$17
$22 now 23% off
$17
If your whites could use some extra help, now’s the time to get Blueland’s laundry booster at a discount.
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New! You can now save this product for later.
The Swedish mop company Bona is taking 30 percent off two of its best sellers: the premium hardwood and hard-surface spray mops.
General home essentials
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Amazon Basics Rechargeable AAA NiMH High-Capacity Batteries – 8-Pack
$8
$10 now 24% off
$8
One way to save some money in the long run is switching to rechargeable batteries, and these happen to be 25 percent off.
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Amazon Basics Mini Rectangular Sticky Notes
$5
$9 now 47% off
$5
Here’s a great deal on a 24-pack of sticky notes that’ll last you till next Prime Day.
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Cottonelle Ultra ComfortCare Toilet Paper Mega Rolls – 32-Pack
$28 now 15% off
$24
It’s not the steepest discount, but if you’re planning on buying toilet paper anyway, you might as well get it while on sale.
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Dental care
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Crest 3D Whitestrips Professional Effects – 22 Treatments
$30
$46 now 35% off
$30
Our favorite teeth-whitening strips are just $30, bringing the cost of each treatment to about $1.36.
Read more: The 10 Very Best Teeth-Whitening Toothpastes and Kits
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Opalescence Go – 10 Treatments
$62
$84 now 26% off
$62
Also on sale: our favorite-overall teeth whiteners. I like that they’re mess free, fast, and effective.
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Oral-B iO Series 3 Limited Electric Toothbrush
$60
$110 now 45% off
$60
Oral-B, the main player in the electric-toothbrush space, has a couple of options on sale. I really enjoy the iO series ones because they leave my teeth squeaky-clean and have multiple cleaning modes and a convenient brush-head-changer alert.
Read more: The 9 Very Best Electric Toothbrushes
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Philips Sonicare ProtectiveClean 5300 Electric Toothbrush
$70
$110 now 36% off
$70
Philips Sonicare, the other major brand in the electric-toothbrush category, is also discounting a lot of its brushes. Strategist writer Dominique Pariso owns this specific model and said that after just a few days, her “teeth were whiter, my breath was fresher, and my mouth felt cleaner than it ever had.”
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Philips ExpertClean 7500 Sonic Electric Toothbrush
$100
$200 now 50% off
$100
This model’s a bit more souped-up with more brushing modes and a chargeable travel case, so the price is higher than the above. But at 50 percent off, it’s a real steal.
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Waterpik Aquarius Water Flosser
$50
$100 now 50% off
$50
The convenience of a water flosser has stepped up my oral health tremendously. Now’s the time to make the switch since a bunch of them — including our top overall pick — are on sale.
Read more: The 8 Very Best Water Flossers
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Waterpik Cordless Advanced 2.0 Water Flosser
$60
$100 now 40% off
$60
I’ve found that the most convenient models are cordless and portable (they take up less counter space and can be used in the shower). And this one’s just $60 for Prime Day.
Health and wellness
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Garden of Life Vitamin Code Multivitamin for Women 120-Count
$28
$45 now 38% off
$28
Our overall-favorite multivitamins for women at nearly any stage of life (postmenopausal, perimenopausal, looking to get pregnant, or simply menstruating) are under $30.
Read more: The Very Best Multivitamins
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Ritual Women’s Multivitamin 18+
From $26
$37 now 30% off
From $26
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Ritual Men’s Multivitamin
$26
$37 now 30% off
$26
All of Ritual’s vitamins — including its multivitamins for men and women — are a nice 30 percent off for Prime Day.
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New! You can now save this product for later.
Get ahead of flu-and-cold season by stocking up on Emergen-C while it’s also 30 percent off.
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Beekeeper’s Naturals Propolis Throat Spray
$10
$14 now 30% off
$10
Also good for the winter months: this immune-system-boosting throat spray made with propolis (a resinlike substance made by bees, which is said to contain antioxidants), amino acids, and vitamins A, C, and E.
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From $28
Optimum Nutrition’s protein powder — our overall favorite for being a comprehensive protein source with a smooth texture and taste — is nearly 30 percent off.
Read more: The Very Best Protein Powders
More Prime Day Deals
Cerave, Laneige, and La Roche-Posay: 35 of My Favorite Prime Day Beauty Deals
Levi’s, Laneige, La Roche-Posay: The Best October Prime Day Deals Under $50
$28 Protein Powder, $42 LEGOs, and 144 More Prime Day Deals Worth Shopping
Live Updates: It’s Prime Day, and We’re Finding All the Best Deals
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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
The Best Household Essentials Deals on Prime Day