By Nina Raemont

Copyright zdnet

Prime Day is almost here — again. Amazon’s annual sale is now semi-annual, with the next one taking place tomorrow. This one is called Prime Big Deal Days, and it’s two days long.

We can expect that Amazon will cut prices on its company-owned brands, like Kindle, Ring, and Alexa devices, during this deals event. But more retailers, including Apple, Samsung, Oura, Google, and Garmin, often slash prices on their health trackers to participate. So, what does this mean for you? October Prime Day could be a great time to buy a wishlist item you’ve been putting off, or get your holiday shopping done early.

Also: The best smartwatches we’ve tested

I’m rounding up some of the more attractive smartwatch and fitness tracker deals on sale ahead of and during the October Prime Day event. I’m only including products I have tested myself or a ZDNET colleague has tested and recommended, because I know readers don’t have time for random product mentions — and neither do I. While the product offerings below could compel you to buy a smartwatch now, I’d advise waiting until two weeks from now, when the prices could be further cut.

Best Prime Day smartwatch and fitness tracker deals 2025

More of the best smartwatch deals

Fitbit Versa 4 Fitness Smartwatch: $149 (Save $50): If you’re looking to jump into the world of wearables, the Fitbit Versa 4 is a fantastic option. It has an activity tracker, GPS, heart rate monitor, sleep monitor, and more, and it’s 25% off.Fitbit Google Ace LTE Kids Smartwatch: $140 (Save $50): This smartwatch for kids is a great first wearable, letting kids call and message without a phone number. The battery lasts all day, and it has a fitness tracker to monitor their activity level and a GPS so you can keep an eye on them.

When is October Prime Day 2025?

Prime Big Deals Day takes place from October 7 through October 8 this year. During the sale, the retailer cuts prices on thousands of products (and many products from brands it owns, like Kindle, Alexa, Ring, and more).

Are smartwatches really cheaper on Prime Day?

You might not see the same substantial deals you’ll see on Amazon-owned devices, like Kindle or Alexa devices, on smartwatches. Still, retailers like Apple, Samsung, and Google, just debuted their new lineup of products, and as demand rises for the newer generations of smartwatches, the demand for older generations declines. This is great for budget-conscious consumers not interested in the newest and shiniest devices.

How did we choose these Prime Day deals?

ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.

We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.

What are the best early Prime Day deals?

ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:

Best Prime Day dealsBest Prime Day deals under $100Best Prime Day deals under $25Best Prime Day Apple dealsBest Prime Day Samsung dealsBest Prime Day laptop dealsBest Prime Day TV dealsBest Prime Day smartwatch and fitness trackers dealsBest Prime Day phone dealsBest Prime Day tablet dealsBest Prime Day PC gaming dealsBest Prime Day headphones dealsBest Prime Day Kindle dealsBest Prime Day Amazon Echo device dealsBest Prime Day EcoFlow dealsBest Prime Day Anker deals

And the best deals from other retailers:

Best Buy dealsWalmart dealsSam’s Club dealsCostco dealsTarget deals