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Balaji Telefilms has unveiled Balaji Studio, a new vertical within its portfolio, designed as a next-generation content engine. Speaking about the launch, Ektaa R Kapoor, Founder & Joint Managing Director, Balaji Telefilms Ltd, said: “Balaji Studio is more than a new business vertical—it’s our declaration that the future of Indian entertainment is open to all who dare to dream big and disrupt the norm. We are tearing up the rulebook and building a home for bold creatives, talent and original voices who will shape the next era of storytelling. Balaji Studio will be the launchpad for ambitious ideas and an inclusive benchmark for creative partnerships in India’s content ecosystem.” Adding to this, Nitin Burman, Chief Revenue Officer, Balaji Telefilms Ltd, said: “Balaji Studio marks a pivotal step in our evolution — it’s where creativity meets commerce in the most purposeful way. We’re building a space that not only nurtures great ideas but also gives them the structure, scalability, and audience reach they deserve. What sets Balaji Studio apart is its blend of creative freedom and strategic focus — a place where creators will have the support and ecosystem to back their vision.”
