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Your browser is: Opera 54.0.4268.46. This browser is out of date so some features on this site might break. Try a different browser or update this browser. Learn more.✕ Business of Sports:NBA Gambling ScandalFirst Soccer BillionairePrivate Equity OwnersNHL Prediction Market DealBuying an NFL TeamMLB’s $10 Billion ManIndustriesSportsThe Timberwolves’ upgrade program is the first realization of Jump’s founding vision to create a marketplace for fans to switch, or jump, seats during games.Photographer: Stephen Maturen/Getty ImagesContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowBy Ira BoudwayNovember 7, 2025 at 4:57 PM GMT+1Takeaways by Bloomberg AISubscribeThe Minnesota Timberwolves have begun selling seat upgrades during games as part of a novel plan to keep the team’s ticket marketplace active until the final whistle.Fans at the Target Center in Minneapolis are being offered the chance to move into seats in the first 20 rows during the game. Over the first three home games this season, the Timberwolves sold 159 upgrades at an average cost of about $34 per seat, according to Jump, the team’s ticketing platform.Before it's here, it's on the Bloomberg TerminalBloomberg Terminal LEARN MOREHomeBTV+Market DataOpinionAudioOriginalsMagazineEventsNewsMarketsEconomicsTechnologyPoliticsGreenCryptoAIWork & LifeWealthPursuitsBusinessweekCityLabSportsEqualityManagement & WorkMarket DataStocksCommoditiesRates & BondsCurrenciesFuturesSectorsEconomic CalendarExploreNewslettersExplainersPointed News QuizAlphadots GameThe Big TakeGraphicsSubmit a TipAbout UsTerms of ServiceTrademarksPrivacy PolicyCareersAdvertiseAd ChoicesHelp©2025 Bloomberg L.P. All Rights Reserved. Subscribe now for uninterrupted access.Get the context behind every story for $1.99/month.Get the story behind the story for just $1.99/month. We've updated our terms By accepting, you agree to our updated Terms of Service, including the arbitration provision and class action waiver. You understand that we process your information as described in the Privacy Policy, which may include sharing information about your use of Bloomberg.com with third parties. Accepting does not affect your right to opt-out at any time via the Do Not Sell or Share My Personal Information link in the website footer.
