By Apple Music

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TOI-OnlineBad Bunny, born Benito Antonio Martínez Ocasio, confirmed as Super Bowl 2026 halftime performer with $50 million net worth, receiving union-rate minimum payment from NFL despite 123 million viewer exposure at February 8 game

Apple Music confirmed Sunday that Bad Bunny will perform at the Super Bowl 2026 halftime show on February 8. The 31-year-old Puerto Rican rapper and singer, born Benito Antonio Martínez Ocasio, hinted at the performance before the official announcement.”I’ve been thinking about it these days, and after discussing it with my team, I think I’ll do just one date in the United States,” Bad Bunny wrote on X, referring to the Super Bowl performance. The translated post from the artist known as the “King of Latin Trap” suggested the exclusive nature of the appearance.Bad Bunny’s net worth stands at $50 million as of 2025, according to Celebrity Net Worth. The performer experienced rapid fame following his debut album release on Christmas Eve 2018.Also read: Bad Bunny revealed as 2026 Super Bowl Halftime Show performerBad Bunny completed a successful summer residency in Puerto Rico in 2025, attended by celebrities including LeBron James and Penelope Cruz. The artist is recognized for hits including “Safaera,” “Maldita Pobreza,” and “La Romana.”Live EventsBad Bunny’s concert fees reportedly range from $1,500,000 to $1,999,999, according to Celebrity Talent International, which has previously produced NBC’s Super Bowl events. The artist’s typical performance rate significantly exceeds the compensation provided by the NFL for Super Bowl halftime shows.How much will Bad Bunny be paid for Super Bowl?The NFL pays Super Bowl halftime performers the union-rate minimum rather than substantial appearance fees. According to Sports Illustrated, this policy results in minimal direct compensation for artists performing at the event.Usher received $671 for his actual Super Bowl performance and approximately $1,800 for rehearsals under this payment structure. Bad Bunny’s specific union rate has not been disclosed, but the compensation model follows the same minimal payment framework.The NFL and Apple Music cover production expenses including stage design, special effects, and extras for halftime performances. These production costs have reached $15 million in some cases, according to Sports Illustrated. The Weeknd reportedly spent $7 million of his own money on elaborate stages for his performance, though this remains unconfirmed.The NFL does not pay artists substantial fees for halftime performances, arguing that the Super Bowl provides massive exposure that outweighs direct compensation. Super Bowl LVIII attracted 123 million American viewers in 2024, according to NFL data. This viewership significantly exceeds typical concert attendance, with the largest paid concert to date drawing 225,173 attendees.Add as a Reliable and Trusted News Source Add Now!
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