Bad Bunny has been announced as the 2026 Super Bowl halftime performer.
Apple Music, which sponsors the halftime show for the sporting event, revealed the Puerto Rican superstar on Sept. 28.
“Super Bowl LX. Bay Area. February 2026.#AppleMusicHalftime,” read a post from the rapper’s official Instagram.
Bad Bunny follows Kendrick Lamar who delighted fans when he headlined the show earlier this year in New Orleans.
Bad Bunny will take the stage at Levi’s Stadium, home of the San Francisco 49ers, on Sunday, Feb. 8, 2026, for the milestone Super Bowl 60. The stadium, which is located in Santa Clara, California, first hosted the Super Bowl in 2016, when Coldplay dazzled the audience with a halftime show featuring special guests Beyoncé, Mark Ronson, Bruno Mars and the Youth Orchestra Los Angeles.
Bad Bunny was hand-selected by Jay-Z, who has chosen the headliner every year since his entertainment company, Roc Nation, teamed up with the NFL in 2019.
Apple Music’s Zane Lowe revealed how much control “The Blueprint” rapper has in narrowing down the options during an appearance on TODAY with Hoda & Jenna last year.
“In the end, it’s only one person who makes that decision: Jay-Z,” Lowe shared.
Jesse Collins, who has served as an executive producer for the Super Bowl halftime show, confirmed Lowe’s comments. “It’s a decision that Jay makes,” Collins shared in a Variety interview in September 2024.
Collins added, “Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right!”