By Bl Mumbai Bureau
Copyright thehindubusinessline
B.A.G. Convergence, a digital media company managing News24 and E24 across web, apps, social media, YouTube and connected TV platforms, plans to raise ₹49 crore through initial public offering (IPO) on NSE Emerge.
The company will issue 56 lakh equity shares in a price band of ₹82 – ₹87 a share. The anchor portion of the issue will open on September 29.
The net proceeds from the IPO will be used for expansion of existing business, acquisition/production of content, brand building expenses and general corporate purpose.
Inventure Merchant Banker Services will be the lead manager while Maashitla Securities has been appointed as registrar.
Anuradha Shukla, Chairperson & Managing Director, B.A.G. Convergence said the company has been shaping India’s digital media landscape since 2007 through News24, News24 Sports and E24 Bollywood, Darshan 24, Auto 24 (MotoX24), Regional News reaching audiences across web, mobile apps, social media, and Connected TV.
With over 29 million YouTube subscribers, 31 million Facebook followers, and a strong presence on Instagram, Twitter, and our website, the company remains committed to delivering authentic, engaging and timely news and entertainment nationwide, he said.
The funds raised through this IPO will allow us to expand business and enable the company to continue providing reliable and relevant content to audiences across India, he said.
Kanji B Rita, founder and Chairman, Inventure Merchant Banker Services said the proceeds from this IPO will help the company to expand its operations, invest in production of high-quality content and scale business to sustain long-term growth in India’s dynamic digital media market.
Published on September 26, 2025
