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September 17, 2025 – Growing adoption of vehicle telematics is a major driver for revenue growth of the Automotive data management market because it significantly increases the volume, variety, and velocity of data generated by connected vehicles. Telematics systems continuously collect and transmit real-time information on vehicle performance, driver behavior, location, and maintenance needs. It creates a vast pool of structured and unstructured data. Automotive OEMs, fleet operators, and service providers rely on robust data management solutions to store, process, analyze, and secure this information. These solutions help improve operational efficiency, deliver predictive maintenance, enhance customer experience, and ensure compliance with regulatory requirements.

In April 2025, Mobilisights, the Data-as-a-Service arm of Stellantis, announced a new agreement that expands its customer portfolio by granting Zubie seamless access to data from Stellantis-connected vehicles in the United States. This partnership enables Zubie’s customers to enhance fleet and car rental operations through actionable insights, with Mobilisights serving as the sole provider of embedded telematics data from Stellantis brands and leveraging information from millions of its vehicles. This partnership exemplifies how growing access to connected vehicle data is fueling the revenue growth of automotive data management market.

However, data privacy and security concerns are restraining revenue growth of the automotive data management market by creating significant compliance, operational, and reputational challenges for industry players. In addition, stringent data protection regulations, such as the GDPR and various regional compliance mandates, are making it difficult for companies to deploy data management solutions without incurring substantial compliance expenses. In September 2024, the U.S. Department of Commerce (DoC) proposed restrictions on importing or selling connected vehicles using software and hardware from foreign adversaries, especially China and Russia. These hurdles are curbing investments in data management infrastructure and postponing new vehicle rollouts, which in turn is hindering revenue growth of the market.

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Segments Market Overview and Growth Insights:Based on data type, the automotive data management market is segmented into structured data and unstructured data. The structured data segment held the largest market share in 2024, driven by the rising adoption of standardized data formats across vehicle systems, telematics, and enterprise applications. Structured data-such as sensor readings, diagnostic codes, GPS data, and service records is simpler to organize, process, and analyze with conventional data management tools. In April 2025, Tech Mahindra, a global leader in technology consulting and digital solutions, entered into a strategic partnership with CrateDB, a data management company, to revolutionize the automotive, manufacturing, and smart factory sectors through advanced agentic AI solutions powered by real-time data analytics.

Regional Market Overview And Growth Insights:North America held the largest revenue share in the market in 2024, driven by the rapid uptake of connected and autonomous vehicles, extensive telematics usage, and a growing emphasis on data-driven mobility solutions. The region hosts leading players such as Waymo, Cruise, Tesla, and Aurora, which are actively rolling out autonomous driving technologies across multiple applications. In July 2024, Alphabet, Waymo’s parent company, announced plans to invest up to USD 5 billion in the firm while unveiling the sixth generation of Waymo Driver autonomous technology. It is further accelerating demand for advanced automotive data management solutions in the region.

Competitive Landscape and Key Competitors The automotive data management market is characterized by a fragmented structure, with many competitors holding a significant share of the market. List of major players included in the market report are:

oIBM CorporationoMicrosoft CorporationoSAP SEoOracle CorporationoRobert Bosch GmbHoSibros Technologies IncoAzuga, Inc (Bridgestone)oAgnik LLCoAmazon Web Services (Amazon)oDriveTech Intelligence Pvt. Ltd.oCARUSOoXevo IncoProcon AnalyticsoNetApp, Inc.oTeradata CorporationoSnowflake

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Major Strategic Developments By Leading Competitors:Assurant, Inc.: On May 29, 2025, Assurant, Inc., a leading global protection provider specializing in safeguarding and servicing connected devices, has partnered with Ciocca Automotive, a rapidly expanding automotive group. Under this collaboration, Ciocca Automotive is now offering a range of Assurant vehicle protection products aimed at safeguarding customers’ new and pre-owned vehicle purchases.

Sigma Computing: On May 06, 2025, Sigma, a premier analytics platform recognized for its cloud data platform writeback features, has partnered with Snowflake to deliver automotive-specific solutions through the AI Data Cloud. This alliance is designed to support automotive manufacturers, suppliers, and related businesses in accelerating their digital transformation initiatives and unlocking new revenue streams amid fast-paced technological advancements.

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Navistrat Analytics has segmented global automotive data management market on the basis of component, data type, vehicle type, deployment, application and region:.Component (Revenue, USD Million; 2022-2032)oSoftwareoServices

.Data Type Outlook (Revenue, USD Million; 2022-2032)oStructured DataoUnstructured Data

.Deployment Outlook (Revenue, USD Million; 2022-2032)oOn-PremisesoClouda Cloudb Cloudc Cloud

.Vehicle Type (Revenue, USD Million; 2022-2032)oAutonomous VehicleoNon-Autonomous Vehicle

.Application (Revenue, USD Million; 2022-2032)oPredictive MaintenanceoWarranty AnalyticsoSafety & Security ManagementoDriver & User Behavior AnalysisoDealer Performance AnalysisoOperations Data ManagementoEngineering Test Data Managementa Engineeringb EngineeringoOthers

.Regional Outlook (Revenue, USD Million; 2022-2032)oNorth Beneluxg Countriesh of Europe

oAsia Pacifica Japand Oceaniaf Countriesg of APAC

oLatin Brazilb of LATAM

oMiddle East & Africaa Countriesb Turkeye of MEA

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