Copyright mirror
ASOS is widely known for their online presence, from their own brands to global labels - buyers head to the website to add to their trainer collection, refresh their wardrobe capsule, or even update their make-up drawer. But this festive season, ASOS is stepping out from behind the screen and bringing its online shop to life with a premium Carnaby Street pop-up. The pop-up will run from 7 to 16 November, giving fashion lovers the chance to try before they buy and explore the brand’s biggest names and newest edits in person for the first time in a while. Inside the store, shoppers will find over 200 pieces from statement outerwear, partywear, and beauty favourites, making it the perfect one-stop space for festive dressing and gifting. The curation blends ASOS’s in-house lines, including the new menswear range ASOS Collective and the elevated ARRANGE collection, with top picks from partner brands such as Good American, Carhartt WIP, and All Saints. Trainer lovers will also get an exclusive first look at the second drop of the adidas x ASOS collaboration, showcasing a statement sneaker wall alongside footwear from other premium brands. The space will also cater to beauty lovers who can explore Face + Body favourites from Charlotte Tilbury, Medicube, Ouai and Bubble. There will be lucky guests too as every one in ten customers receive a face + body goody bag. ASOS loyalty members will have special access to book personal styling sessions during the exclusive early access event on Thursday 6th of November 11-2pm, prior to the launch. For more stories like this subscribe to our weekly newsletter, The Weekly Gulp , for a curated roundup of trending stories, poignant interviews, and viral lifestyle picks from The Mirror's Audience U35 team delivered straight to your inbox. “ASOS has always been about inspiring confidence through fashion and beauty, and this pop-up is a celebration of that," says Vanessa Spence, EVP of Brand and Creative at ASOS. “We’re bringing together our most exciting products in one place, giving customers the chance to discover and create outfits from our unique curation of brands and styles in real life, there’s no better time to do it than in the lead-up to the holidays, right in the heart of London,” she added. The Carnaby Street location will be open from the 7th to 16th of November, Monday to Saturday from 11am–8pm, and Sunday from 12–6pm at 10 Carnaby Street, W1F 9PS. And for those who can’t make it down, ASOS is bringing the pop-up experience online too - with every featured look available online, so you can shop the collection wherever you are. Help us improve our content by completing the survey below. We'd love to hear from you!
