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Is Apple Fitness+ going to stick around, or is the health service simply not profitable enough to continue offering? Apple insider Mark Gurman, in his newsletter Power On, says that Apple Fitness+ is unlikely to be shut down, but it may actually face some internal pressure in the near future. Apple Fitness+ likely here to stay While Fitness+ isn’t exactly a cash cow for Apple, the service has enough users that its cancellation would result in a lot of negative press coverage and online backlash. As Gurman argues, Apple can’t shut down Fitness+ because the bad publicity would be more damaging to the company than the resources being drained by the service itself. Do you use Apple Fitness+? Yes No I used to I use a rival service Yes 0% No 0% I used to 0% I use a rival service 0% Fitness+ under pressure to improve However, it’s not all rainbows and sunshine for Apple Fitness+. Sumbul Desai — Head of Apple Health — is adding Apple Fitness+ to her portfolio, and will now be reporting to Eddy Cue, the Services Chief at Apple. Gurman believes that this new arrangement might mean that Fitness+ will be under pressure to improve its results. The service may be marketed a lot more heavily now. Or, what I think is more likely, Fitness+ will start picking up a lot more helpful features, organically driving sales. Should you prepare for a cancellation? As Gurman says, it’s very unlikely that Apple is going to cancel Fitness+. The monetary benefit would be insignificant, and will probably be immediately offset by the negative publicity surrounding the event. Fitness+ isn’t to everyone’s liking. The quirks that some users love are disliked by others, for example. What Apple can do is start offering a variety of approaches to its programs across Fitness+, to draw in as many people as possible. However, if the service starts getting better and attracting more fitness enthusiasts, we might also see an increase in its $10 monthly subscription fee. According to Gurman, the service isn’t producing any real financial gains for Apple, and I fear that may be reflected by a price hike in the future. If that does happen, Apple will have to walk a very fine line between the new services it is offering, and how much it’s charging all the new people signing up. Iconic Phones is now up for pre-order in the US! Our new coffee table book, Iconic Phones, is a stunning visual tribute to the legends in the world of phones, featuring exclusive high-resolution photography, stories, quotes and fun trivia. Pre-order now and save 15% with code: PARENA15 Pre-order now Follow us on Google News
