Copyright newskarnataka
Mumbai: The advertising world and Bollywood were united in grief following the passing of veteran ad man Piyush Pandey at the age of 70. Known as the ‘Voice of Indian Advertising’, Pandey’s extraordinary career spanned over four decades, leaving behind iconic campaigns that shaped India’s advertising landscape. Among the many tributes pouring in, Bollywood superstar Amitabh Bachchan offered a heartfelt homage on social media. Writing about Pandey, Bachchan said, “A creative genius .. a most amiable friend, and guide .. has left us .. No words to express our grief .. Piyush Pandey, passed away this morning .. The creative works left behind by him shall ever be an eternal emblem of his immeasurable creativity .. स्तब्ध! निशब्द !! प्रथनायें 🙏🙏” Cremation attended by Amitabh and Abhishek Bachchan On Saturday morning, Amitabh Bachchan, accompanied by his son Abhishek Bachchan, attended Piyush Pandey’s cremation at Shivaji Park in Mumbai. Social media captured several moments from the ceremony, including the star duo dressed in their signature kurta-pyjama and waistcoat ensemble. Amitabh was seen engaging in a brief conversation with Piyush Pandey’s niece and Ila Arun’s daughter Ishitta Arun, paying respects to the family. The ceremony also saw Ila Arun, visibly shaken, guiding the ambulance carrying Pandey’s body to the cremation ground. The public mourning reflected the deep respect Pandey commanded both in advertising and among his peers in the entertainment industry. Legacy in advertising Piyush Pandey’s contribution to Indian advertising is monumental. Over 40 years, he spearheaded campaigns that are etched in public memory. Some of his most notable collaborations include working with Amitabh Bachchan on life-saving initiatives like the Polio campaign ‘Do Boond Zindagi Ke’, as well as promoting Gujarat tourism. Pandey’s campaigns were known not just for their creativity but also for their social impact, blending art, storytelling, and messaging in a manner that left lasting impressions on audiences nationwide. His work inspired generations of advertising professionals, making him a mentor and guide to many in the industry. The demise of Piyush Pandey marks the end of an era in Indian advertising. Tributes from personalities like Amitabh Bachchan underscore the profound influence he had both professionally and personally. His campaigns and creative vision will continue to serve as a benchmark and inspiration, ensuring that his legacy remains immortal in the world of advertising.
