By Lucy Scotting

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Sales Events

Amazon’s Prime Big Deal Days sale has been confirmed for Australia — here are the official dates

Lucy Scotting

16 September 2025

Prime Big Deal Days 2025 is back — and it’s a seven-day-long sale, folks!

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

(Image credit: Amazon)

Get your credit cards ready! Everyone’s favourite online retailer, Amazon, has officially announced its second Prime-exclusive sale of the year, starting Tuesday, October 7.

No, it’s not a double-take — for the second time in 2025, Prime Day (or in this instance, Prime Big Deal Days), will be a seven-day-long sale! This is the second massive weeklong Prime Day sale after the event in July, which had us dealers in a daze. The sale will come to a close in the final hours of Monday, October 13, with hundreds of thousands of products set to be discounted across the entire period.
With less than 100 days until Christmas, the retailer has announced significant deals on tech, homewares, and appliances, making it a perfect opportunity to shop for the festive season.

Not much else has been revealed about the event at this point; however, we can reasonably expect some of the best Amazon deals of the year, so if you’re not a Prime member already, it’s time to sign up!

Today’s best Amazon Prime deals

Amazon Prime Video – Free Trial

at Amazon Prime

Amazon Prime – Monthly

Amazon Prime – Yearly

Prime Big Deal Days 2025: what to expect

Day Week’s sale in July was anything to go by, we can anticipate some stellar deals on a range of products, such as Amazon devices like Kindles, Echo smart speakers and Fire TV sticks. And we can reasonably expect some great discounts on tech items, like headphones, smartwatches, laptops, gaming consoles and PC peripherals.
If you’re completely new to Prime or you missed out on the July sale, you can sign up for a 30-day free trial so you can experience the best of the Prime Big Deal Days bargains. Some membership perks include free and same-day delivery to eligible suburbs, a Prime Video subscription and access to member-exclusive sales like Prime Day.
But a word from a seasoned deal hunter to you, my dear reader — if you want to take full advantage of Prime Big Deal Days, you may want to hold off and sign up during the first week of October. But if you decide to sign up early, your free trial window should see you through to the end of the sale.

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So if you’ve been eyeing your next Amazon purchase, or want to shop and save big before Black Friday rolls around in November, Prime Day’s seven-day deals fest could be an ideal time to nab a nice bargain.
As always, we will be on deck throughout the entire sale and bring you the best deals as they appear. But until then, see you on October 7, shoppers!

Amazon Prime Day 2025

Lucy Scotting

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Staff Writer

Lucy Scotting is a digital content writer for Tom’s Guide in Australia, primarily covering NBN and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.

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