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E-commerce major Amazon on Monday said it has surpassed $20 billion-mark cumulatively in terms of e-commerce exports from India. This comprises of of cumulative e-commerce exports from India since the launch of the Amazon Global Selling program in 2015. The e-commerce major has now set its sights to scale this up to $80 billion worth of exports cumulatively by 2030. Srinidhi Kalvapudi, Head, Amazon Global Selling India said, “We have witnessed significant growth in India’s traditional export strengths, such as health and personal care, beauty, toys, home apparel, and furniture, among others. Since 2015, Amazon has enabled $20 billion in cumulative e-commerce exports from India, including through the Amazon Global Selling program, achieving this milestone ahead of the 2025 target. Building on this success, as we work towards our $80 billion in cumulative ecommerce exports goal by 2030, we’re focused on simplifying global selling through technology innovation, capacity building, and ecosystem partnerships.” The company said so far it has enabled over 2 lakh Indian exporters to sell more than 75 crore ‘Made in India’ products to customers worldwide. It added that it has seen seller base grow by 33 per cent in just the past year. The sellers are based out of over 200 cities across India. “Besides traditional strengths that India has, we are also seeing a lot of innovation being done by D2C brands and Indian entrepreneurs that is driving the growth of exports. The other factor has been the capabilities that we have built in India which enables through technology tools and our logistics network,” he told businessline. The top markets where Amazon for Indian sellers through the Global Selling Program include United States of America, UK, Germany, Canada, UAE, France, Italy, Spain and Saudi Arabia among others. Responding to a query on the volatile macro-economic conditions reshaping global trade policies, Kalvapudi said, “ At the end of the day, tariffs and macro-economic conditions remain the uncontrollable factors. We evaluate the strengths and whether these are deep structural strengths or they are cyclical in nature. If the last ten years have taught us anything, it is that India has deep structural export strengths. So we keep a long-term view with a focus on structural strengths and building the right capabilities, which are the controllable aspects. We are committed to enabling India’s ecommerce export growth in line with the Government of India’s goal of reaching $200-300 billion by 2030,” he added. Published on October 27, 2025
