Insignia is Best Buy’s house brand, but here’s the interesting part: Amazon sells tons of these TVs on their own platform because they know a good value proposition when they see one. Insignia is best-selling budget TV brand precisely because it performs well without the premium cost of Samsung, LG, or Sony.
The sweet spot in their lineup is this 40-inch Class 40 (Full HD, Smart TV, Alexa built in) model, which just dropped to $99 from $149 for October Prime Day. That’s the lowest price ever on this TV and deservedly so. The majority of people won’t require an 85-inch monster hogging space in their living room or 8K resolution that few things will support at this point: What they need is a reliable TV for a bedroom, kitchen or small living room that plays everything smoothly without breaking the second mortgage bank. This Insignia Fire TV solves that very problem.
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Built-In Fire TV Transforms the Smart TV Experience
The biggest plus of this Insignia model is the integrated Fire TV platform so you’re getting Amazon’s entire streaming ecosystem integrated right into the TV. You don’t need to buy a fire TV stick, deal with extra cables or occupy an HDMI port with another device. The Alexa Voice Remote included allows you to have total control of your entertainment using plain voice. You can ask “Alexa, find action movies” or “Alexa, open Netflix” and the TV answers back immediately.
The Fire TV interface leads you to more than 1.5 million streaming movie and TV show titles on over a thousand channels and apps. Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, and Paramount+ can all be accessed directly from the home screen. The service also offers free-to-stream material from providers like Pluto TV, Tubi, and Freevee and gives you a decent amount of content without charging a subscription fee.
The 40-inch screen runs at 1080p Full HD resolution (1920 x 1080 pixels): At just this screen size, 1080p resolution is just the right choice because pixel density is still just high enough that you won’t be able to spot individual pixels from average viewing distance. Full HD content will be crisp and clean, perfect for streaming TV shows, watching sports, gaming, or even just having the TV serve as one big monitor for video conferencing or presentations.
DTS Virtual-X sound technology produces a three-dimensional audio experience from the TV’s internal speakers. Conventional TV speakers send flat, directional sound directly at you. DTS Virtual-X makes it sound like there’s height and surround channels so it feels like sound is everywhere and above you. This offers a more immersive experience for watching movies and TV without the expense of including a standalone soundbar or speaker system. Sound quality is well above average for most casual use.
The connectivity options include everything you’d need for a modern entertainment system. There are two HDMI ports that can accommodate a game console and cable box, or Blu-ray player and streamer. The composite AV jacks handle older equipment that’s not HDMI-based. A digital optical output directs high-quality audio to compatible sound systems. A USB port lets you play media files from external hard drives or flash drives. A headphone jack permits individual listening without interrupting others. The coaxial jack is used for cable or antenna connection to over-the-air broadcasts.
Make sure you don’t miss that deal, it’s one of our favorite right now at Amazon.