Amazon is joining the Masters Tournament lineup.
Amazon Prime will be the domestic broadcaster of the golf tournament starting next April. The streaming service joins the live coverage on CBS Sports and ESPN.
The move comes as Amazon has been scooping up sports rights for Prime Video, which has included NFL Thursday Night Football and will soon include NBA games on Thursday, Friday and Saturdays. Amazon also has streaming deals with the WNBA and NWSL.
The Masters is unusual in that its media rights agreement is renegotiated annually, and controlled by Augusta National, including all ad sales. The Masters is also the most popular golf tournament in the world, and lends credibility to any sports division, making it a sought-after asset.
“It’s an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to provide fans additional hours of live coverage of this treasured event,” said Jay Marine, head of Prime Video U.S. and global sports. “We are humbled and proud to begin our relationship with Augusta National Golf Club, and we cannot wait to get started.”
Starting with the 2026 Masters Tournament, Prime Video will air two additional hours of first and second round coverage and will stream the masters live on Prime Video from 1-3 p.m. ET on April 9 and 10. This will lead into ESPN’s broadcast coverage on both days from 3-7:30 p.m. ET.
The CBS Television Network will air the Masters live from 2-7 p.m. ET on April 11 and 12. This will be preceded by live streaming coverage on Paramount+ from 12-2 p.m. ET.
