By Molly Grace

Copyright euroweeklynews

In a political landscape marked by disillusionment and fragmentation, Alvise Pérez has emerged as a prominent figure with his newly founded political party, Se Acabó La Fiesta (SALF), translating to “The Party is Over.” Pérez, a former social media influencer turned politician, officially launched SALF in April 2024, aiming to disrupt Spain’s traditional political establishment.

A Rapid Rise

From Influencer to Politician

Pérez’s political journey gained significant momentum during the 2024 European Parliament elections. Utilising his substantial online following, he mobilised support through platforms where he has hundreds of thousands of subscribers. Despite limited traditional media coverage, SALF secured three seats in the European Parliament, a notable achievement for a newly formed party. The success reflects the growing appeal of outsider candidates who communicate directly with voters and leverage social media as their main platform.

Ideology and Policy Stance

Nationalism, Immigration, and Economy

SALF positions itself as a right-wing populist party, emphasising Spanish nationalism, economic liberalism, and Euro-scepticism. Pérez advocates for strict immigration controls, proposing deportation measures for illegal immigrants who commit crimes and calling for reinforced border security. He also promotes a radical tax reform agenda, aiming to significantly reduce taxes and public spending, arguing that this will empower Spanish citizens and reduce governmental overreach.

The party’s messaging often frames its proposals as prioritising the interests of native Spaniards and protecting national culture and resources. Pérez’s supporters see his platform as a response to rising concerns about immigration, taxation, and government inefficiency, resonating with voters who feel overlooked by mainstream parties.

Controversies and Legal Challenges

Investigations and Public Scrutiny

Pérez’s political career has been marred by multiple legal investigations. Allegations include illegal campaign financing and harassment of political opponents. In particular, he has faced accusations of exposing private information about former party members, leading to online harassment and public criticism. These controversies have fuelled debate over his suitability for public office and raised concerns about the tactics used by populist politicians to maintain influence.

Despite these challenges, Pérez maintains a vocal presence on social media and public forums, often framing legal scrutiny as politically motivated attacks by the establishment. His confrontational style reinforces his outsider image, appealing to voters who are frustrated with traditional political structures.

Public Reception and Electoral Prospects

Populist Appeal and Challenges

SALF’s rise reflects a broader trend of populist movements gaining traction in Europe, capitalising on widespread dissatisfaction with traditional political elites. Pérez’s direct communication style and outsider status resonate with voters seeking alternatives to established parties.

However, his controversial statements, provocative rhetoric, and ongoing legal issues may limit his ability to broaden support beyond a core base of engaged followers. Political analysts suggest that while SALF can influence public discourse and attract media attention, translating that influence into sustained political power at the national level will be challenging.

As Spain approaches its next general elections, Pérez has announced his intention to contest, presenting SALF as a force for change. The party’s future will depend on its ability to balance populist messaging with credible governance proposals, and on whether voters are willing to support a candidate who operates outside traditional party norms.

Social Media Populism in Action

Se Acabó La Fiesta represents the latest example of a new wave of political movements in Spain that capitalise on social media influence and outsider appeal. Alvise Pérez has demonstrated an ability to mobilise a significant following quickly, and his party’s early electoral success shows that there is a constituency for populist, nationalist messaging.

Yet the combination of legal scrutiny, controversial policies, and polarising rhetoric poses risks to the party’s long-term viability. SALF’s trajectory will be closely watched as a case study in how social media-driven populist politics can disrupt traditional political landscapes, for better or worse, and what it means for Spain’s evolving democracy.