Copyright mxmindia
Independent creative agency AlterType, the AOR for Citroën India, has launched the automaker’s new brand campaign, Shift Into The New, featuring MS Dhoni, to reposition Citroën’s India lineup – including the C3X, Aircross X, and Basalt X SUV – for the Indian market. Said Siddharth Loyal, Co-founder and MD, alterType, “Shift Into The New isn’t just a campaign, it’s a way of communicating who Citroën is today – confident, contemporary, and distinctly human.” Added Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, “This campaign reflects our commitment to innovation and a distinctly modern Indian perspective.”
