An unprecedented collaboration between two of the NBA’s most prominent figures is poised to deliver the definitive story of one of the game’s greatest cultural revolutionaries. Prime Video has announced the upcoming premiere of ‘Allen Iv3rson,’ a three-part docuseries that will peel back the curtain on the life of the icon who changed basketball forever. The teaser alone has already sparked conversation, but the full project promises to go far deeper, offering unprecedented access to Iverson’s life.
For those who followed Iverson’s career, the on-court accolades are legendary. Drafted in 1996 by the Philadelphia 76ers, he became Rookie of the Year in 1997, a league MVP in 2001, and the face of an underdog Sixers squad that fought its way to the Finals that same year. Across 12 seasons with Philadelphia, Iverson averaged an astonishing 27.6 points, 6.1 assists, and 3.9 rebounds. Despite standing just six feet tall, he went toe-to-toe with the league’s giants and earned his place among the game’s greats. His number three jersey now hangs from the rafters of the newly named Xfinity Mobile Arena, and in 2016, he was rightfully enshrined in the Basketball Hall of Fame.
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Everything to know about the documentary
Directed by One9, the docuseries is the brainchild of a unique partnership between Shaquille O’Neal’s Jersey Legends and Stephen Curry and Erick Peyton’s Unanimous Media. It is set to premiere exclusively on Prime Video on October 23, 2025, available in more than 240 countries and territories worldwide. The project is set to chronicle Iverson’s captivating journey, from his origins in Hampton, Virginia, to his ascent as a global sensation.
But the documentary isn’t just about the crossover dribble, MVP speeches, or Sixers highlights—it’s about the man behind it all. The series will feature personal stories and interviews with his family, friends, fellow players, and coaches. As director One9 describes it, this is a story of “resilience, sacrifice and uncompromising truth,” promising to show a reflective Iverson who now understands his profound cultural impact long after his playing days have concluded.
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One of the driving forces behind the project is Shaquille O’Neal, a former on-court rival who now champions the legacy of his peer. “After competing against Allen for many years, I’ve witnessed his greatness firsthand. I know the man Allen is, and I’m honored to tell his definitive story and show his impact off the court,” said O’Neal. He adds that Iverson’s willingness to give the production team “complete access to his life story will allow audiences to see the true Iverson for the first time.”
The sentiment is shared by the other creative minds behind the documentary, including Stephen Curry and Erick Peyton. “We’re proud to partner with Prime Video, Shaquille O’Neal, and Jersey Legends to tell the powerful story of Allen Iverson, a true original whose fearless authenticity reshaped the game and the culture around it,” said Curry and Peyton in a joint statement. They reiterated that the docuseries “goes beyond the highlights” and is a celebration of the legacy and the path that Iverson paved for future generations.
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Stephen A. held back, but Allen Iverson promises the unfiltered truth
Stephen A. Smith has never hidden how complicated it was to cover Allen Iverson. On Gilbert Arenas’ show, he even admitted, “There are interviews that I’ve had with Allen Iverson that y’all have never nor will ever hear, ’cause he just didn’t need to say the s– he was saying.” For Smith, that meant keeping certain things off the record—not because he didn’t have them, but because he believed some truths weren’t meant to be told. “Every single journalist makes a call. No journalist reveals everything they know,” he explained, drawing that fine line between protecting Iverson and still doing his job.
That also meant fans never got to hear the full, unfiltered AI—the bold, rebellious star who once said, “I just don’t think there’s anybody who can stop me,” and lived it every single night. Smith’s loyalty to Iverson often came at the cost of transparency, leaving us to wonder what went unsaid in those private conversations. But here’s where it gets exciting: Iverson’s new three-part docuseries and his memoir, Misunderstood, might finally peel back that curtain. If Smith wasn’t willing to share those tapes, Iverson himself just might.
The memoir especially feels like a treasure chest. In Misunderstood, Iverson retraces his life from growing up in Virginia’s projects to becoming a high school champion, a Georgetown star under John Thompson, an NBA All-Star, and even Reebok’s Vice President of Basketball. He doesn’t shy away from the rough parts—legal battles, personal challenges, and the clash with NBA rules that never fit him.
The book tour kicks off this October in New York, New Jersey, Washington, and Louisiana, and for fans who’ve always wanted the uncut version of Allen Iverson, this might be the closest we ever get.