By Petre Barac
Copyright thediplomat
Alexandrion Group, Romania’s leader in spirits and wines production and distribution, and the only producer of single malt whisky in the country, part of the Nawaf Salameh Family Office – has officially entered the Polish market through a new distribution partnership with Trend Spirits.
„The expansion to Poland is a natural step in our further expansion and development in Central and Eastern Europe. Due to its location, Poland serves as a bridge connecting the brand to neighboring markets, creating an opportunity to reach new consumers. The expansion to this country is a strategic direction for us” said Antonio Salameh, Chairman of Alexandrion Group.
As part of this debut, one of its flagship brands, Alexandrion 5 Stars is already available in the Dino retail chain, with additional flagship brands to follow in the coming months.
“The global brandy market continues to show steady growth in 2025. In 2024 it stood at 31B$ – according to IWSR. Only last year we sold 16.6 million bottles of Alexandrion around the world. Brandy remains one of the most resilient spirit categories, offering strong potential for value growth across both retail and HoReCa channels. It continues to expand, supported by premiumisation and a growing interest in authentic, heritage-driven spirits. Polish consumer preferences mirror this trend, we see a growing appreciation for aged spirits here, and we are happy to be able to meet their expectations with our products”, added Antonio Salameh.
To celebrate its debut on the Polish market, Alexandrion Group hosted an exclusive event at Ufficio Primo in Warsaw, bringing together business partners, media representatives, and lifestyle influencers.
