Copyright mirror
Aldi has dropped its first Christmas advert teaser - and its beloved mascot Kevin the Carrot is back for his tenth year. The first of three clips shows Kevin waiting in the snow outside the house of his partner Katie. He is joined by adorable new character, Caulidog, which is a cauliflower dog. With a diamond ring attached to its collar, Kevin and his veggie companion hold up a sign that reads: “To me, you are 24 carat.” He then lifts the sign to reveal another card that says: "Marry Christmas?" The heartwarming moment mimics the iconic cue-card scene from Love Actually. The new Aldi advert will appear on TV screens for the first time tonight from 8:15pm, but viewers will have to keep their eye out for the following two episodes launching over the festive season to find out Katie's answer. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know how much our customers adore Kevin, and this year, to mark his 10th anniversary, we wanted to bring an extra sprinkle of magic and romance to his story. ”This teaser sets the stage for a truly heartwarming Christmas, reminding us all that love is at the heart of the festive season. We can't wait for everyone to join Kevin and Katie on their journey and see what other surprises we have in store.” Last year saw Kevin trying to save the Spirit of Christmas from a group of evil villains called the humbugs. Previous years have seen Kevin pay homage to the 1998 World Cup, visit William Conker's fantastical Christmas factory and travel on a midnight train inspired by the Orient Express. Kevin the Carrot merchandise such as festive decorations, plushies and plastic toys from Aldi has sold out multiple times over the years due to high demand. It comes after Aldi revealed a list of 23 towns and cities where it wants to open new stores over the next two years as part of its £1.6billion expansion plan. As well as new stores, the investment will go towards upgrading existing ones. Aldi will also look to improve its distribution network. Aldi has 1,060 stores but wants to increase this number to 1,500 across the UK. It said its expansion would create thousands of jobs and more opportunities for British suppliers. Giles Hurley, Chief Executive Officer for Aldi UK and Ireland, said: “Shoppers are still finding things difficult and that’s why we’re staying laser-focused on doing what Aldi does best - offering customers great quality products at unbeatable prices. “Nobody else is making the same commitment to everyday low prices – no clubs, no gimmicks, no tricks - just prices our customers can trust, and quality they can depend on.“
