By Daniel Ben-David
Copyright thejc
A British-Albanian co-owner of a London barbershop chain has encouraged Muslims worldwide to emulate the actions of Adolf Hitler. Ermal Merdani, who is also a former contestant on Big Brother Albania, is registered as a Person with Significant Control of The Axe Club barbers in Dalston Junction, a trendy chain of men’s hairdressers with two other sites across the city. But on Tuesday, commenting on a CNN article about Israel’s targeted strike against Hamas senior leadership in Doha, Merdani appeared to encourage Muslims worldwide to carry out another Holocaust in posts uncovered by online counter-antisemitism activist Gnasher Jew. Merdani also posted a comment claiming that ‘Hitler was right’Facebook screenshot Merdani, who has 12,000 followers on Facebook, wrote on the platform: “Why Muslim world stay quiet? Make same what Adolf Hitler make 80 years ago is so simple what [sic]” The 37-year-old also posted on a Reuters video last month, saying: “So simple Adolf Hitler was right. 85 years ago this true (sic)” On its website, The Axe Club says its core value and motto is “everyone is royalty”. “We pride ourselves on treating each and every client with integrity, always providing five-star service. Rest assured, we will always go out of the way to ensure your expectations are met,” it said. London-based Albanian-British Ermal Merdani commented yesterday on CNN’s breaking story about Israel’s attack on Hamas leadership in Qatar, calling on the Muslim world to ‘do the same as Adolf Hitler did 80 years ago.’ On August 3, 2025, while commenting on a Reuters post about… pic.twitter.com/tXu5A4bHs1 — GnasherJew®גנאשר (@GnasherJew) September 10, 2025 Merdani was a finalist on Big Brother Albania season 5 in 2012 and, as recently as last year, was still being interviewed by Albanian media about his reflections on the current season of the show. He is originally from Memaliaj, Albania but later moved to the capital, Tirana. A spokesperson for the Axe Club said: “We would like to make it clear that our company does not condone, support, or align with any form of antisemitism, hate speech, or discriminatory behaviour. “The comments referenced are completely unacceptable and stand in direct opposition to the values we uphold as a business. “We are currently reviewing the allegations you have raised with the utmost seriousness. If it is established that an individual connected to our company has engaged in such conduct, we will take the appropriate steps in line with our policies and responsibilities. “We appreciate you bringing this to our attention. Please be assured that we are committed to maintaining a workplace and business environment founded on respect, inclusivity, and integrity.”
