AI is spreading on Main Street and transforming the American small business
AI is spreading on Main Street and transforming the American small business
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AI is spreading on Main Street and transforming the American small business

Eric Johnson 🕒︎ 2025-10-30

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AI is spreading on Main Street and transforming the American small business

This divide extends further into investment. Younger generations are keen to increase investment in AI tools and services over the next 12 months: 59% of Gen Z and 55% of millennials, compared to only 35% of Gen X and 25% of boomers. This proactive stance among the next generation of business leaders isn’t just about adoption rates — it reflects differing sentiments on AI’s overall impact. A striking 89% of Gen Z and millennial small business owners who already use AI report its positive impact. For these younger generations, AI isn’t just a tool. It is becoming a strategic advantage. This contrasts with older generations slightly, with 74% of Gen X respondents reporting that AI has a positive impact, and 59% among boomers. Notably, Gen X (25%) and boomers (36%) have a higher percentage of owners who remain undecided on its overall impact.

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