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Fans were quick to respond to the video, many saying they loved the production. "Please keep doing these! It reminds me of ESPN," said one fan. Another wrote, "Would I watch a whole season of this? Yes. Yes, I would." “Where Wrestlers Work” offers a slight variation on their old tagline, "where the best wrestle.". Since its inception, AEW has always tried to sell itself as the promotion that prioritizes in-ring action over storylines and high-end production. AEW tries to offer everything, but their focus has been on hiring who they believe are the best technical or independent wrestlers, boasting a roster filled with elite talent like Kenny Omega, The Young Bucks, Cody Rhodes, and Adam Page, as well as a strong women’s division featuring Joshi stars Riho and Hikaru Shida. Some have moved on, but even during the transition, Tony Khan, who runs AEW, has brought in talents like Kazuchika Okada, Ricochet, Will Ospreay, Swerve Strickland, Bryan Danielson, Christian Cage, and Adam Copeland while passing on names like Goldberg, Braun Strowman, and others who were seen more as icons and "superstars" than accomplished wrestlers. The women’s division has built around Mercedes Mone (formerly Sasha Banks), Toni Storm, and others who can wrestle marathons. Was This A Shot At WWE? WWE clearly has some of the world's top talent. From AJ Styles, Seth Rollins, CM Punk, Becky Lynch, Bayley, Charlotte Flair, Cody Rhodes, Finn Balor, Gunther, Dominik, and Rey Mysterio, they also have a full roster of icons and stars who draw in fans and can also go, like Roman Reigns, Brock Lesnar, and John Cena. Recently, they've added names like Rey Fenix and Penta, as well as other names who were popular in AEW. Fans could reasonably argue that WWE has more talented performers than AEW does. However, AEW is aware that its fan base is extremely loyal to the style of wrestling it offers and will get behind the new tagline. Even if this wasn't a shot at WWE, there will be members of the WWE Universe who believe it was.
