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The Chief Executive Officer (CEO) of Fendini Group, Prince Adelaja Adeoye, has urged policymakers and real estate stakeholders to prioritise quality and sustainability in housing development across the nation. He said there should be a paradigm shift in real estate sector, warning against short-term approaches to housing delivery. Speaking while delivering a keynote address during the Scale Up Conference at Ibadan Business School, and organised by Geobrooks Consortium, Adeoye said quality and sustainable housing projects must be the cornerstone of every developer’s vision. He said: “We cannot afford to build for the short term; our structures should withstand the test of time while promoting environmental stewardship and affordability for future generations.” Adeoye also highlighted importance of public-private partnerships in achieving housing goals, urging developers to strengthen collaborations with government agencies. “Collaboration with government is non-negotiable. It ensures regulatory support, infrastructure alignment, and policies that prioritize long-term societal benefits over quick profits.” The conference attracted industry leaders, government officials, and developers to explore strategies for scaling up urban development in Oyo State. Among the key speakers were Mrs. M.O. Adebiyi, Executive Director of Oyo State New Towns and Cities, who shared insights on innovative urban planning initiatives. Hon. Olakunle Akinshete, Special Adviser to Governor Seyi Makinde on Housing and Urban Developments discussed government efforts to address housing deficits. Mr. Olawumi Falodun, Publicity Secretary of the Real Estate Developers Association of Nigeria (REDAN), Oyo State Chapter, examined industry standards and challenges. Mr. Medupine Abiodun, Managing Director of Dupine Properties, spoke on financing models for scalable housing projects. Participants commended the event for fostering dialogue on practical solutions to Oyo State’s housing challenges amid rapid urbanization and population growth. Highlight of the event was when Prince Adeoye received a prestigious award recognising his outstanding contributions to housing development in Oyo State. The honor celebrated his leadership in the flagship Rayfield Gardens City Estate, a sustainable residential project noted for its eco-friendly design, green spaces, and community-oriented amenities, setting a benchmark for modern living in Ibadan. The conference concluded with networking sessions and panel discussions, leaving participants optimistic about collaborative advancements in the state’s real estate sector. Organizers announced that follow-up events will be held to monitor policy implementations inspired by the discussions.
