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Celebrate with Just for Pets and Years as the two Midlands-based brands mark their new partnership. Join the fun at a celebratory event at the Ventura Shopping Park store on November 8, 2025, where you can experience live cooking demonstrations and talk to an expert panel of vets and nutritionists to explore how a pet's diet impacts their long-term health. What to expect at the event The event will include: Free limited-edition Chef’s Collection meal for dogs for the first 200 people in the queue - it's recommended to arrive before store opening at 9am Spin-the-wheel giveaways for customers* Exclusive in-store offers and recipes A meet and greet with a Gordon Ramsey lookalike, bringing fun and energy to the event Opportunities to sample Years' meals and learn how fresh feeding can fit into everyday routines with ease About the collaboration The new partnership brings together two names that share a passion for pet wellbeing, quality ingredients, and innovation in feeding. The Years x Just for Pets fresh dog food range includes chef-created, nutritionally balanced recipes, designed to make mealtimes both healthy and exciting for dogs. “We wanted to create something truly special for Just for Pets customers,” said Darren Beale, founder of Years. “Each recipe is designed with both nutrition and flavour in mind – made with the same care and attention you’d expect from our Chef’s kitchen, perfectly balanced for dogs.” Paul Lewis, managing director at Just for Pets, added: “Our customers want the very best for their pets, and the exclusive range from Years delivers just that – premium, wholesome, fresh recipes that dogs love, with some exciting seasonal twists.” The Years range will launch in Just for Pets stores across the UK, with more exciting recipes expected in the future, aligning with both brands' focus on quality, transparency, and quality nutrition. For dog owners looking to treat their pets to something new – whether it’s a special Christmas meal or a fresh take on everyday feeding, the Years range is an ideal choice. Just for Pets customers can also enjoy seven days of Years for their dog from just £7 with free shipping using the code: JUSTFORPETS*. For further information, go to www.justforpets.co.uk/years *T&Cs may apply. **T&Cs apply. Valid while stocks last, see website and store POS for full terms.
