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For decades, financial institutions have competed on products, services and rates. Increasingly, what sets organizations apart is something less tangible and far more powerful: a culture of belonging. “At MountainOne, we find unique ways to create an inclusive, engaging and inviting work environment,” says Beth Petropulos, Senior Vice President, Senior HR and SAFE Act Officer. “We call our employees ‘Mountaineers’ and everyone is part of ‘the herd.’ Using language unique to MountainOne’s brand helps build a sense of pride, shared identity and belonging. Our branding is part of our culture because it reflects equality. No matter your title or department, you are a Mountaineer first.” Culture is a business strategy as critical as financial performance. “When people feel seen, supported and connected, their energy naturally flows into how they serve customers and support each other,” Petropulos says. That philosophy is at the heart of MountainOne’s annual All-Mountaineer Event, a gathering designed to celebrate connection and shared purpose. This year’s event, Mo’s Rec Room, transformed MGM Springfield’s Tap Sports Bar into a neon-lit space with bowling, karaoke and table games. “Our annual All-Mountaineer Event gives us a chance to step away from the day-to-day and reconnect with each other,” Petropulos says. “It is those moments of laughter and energy that remind us why we are proud to be Mountaineers.” That sense of belonging was reinforced this year when MountainOne was named one of the Boston Business Journal’s Best Places to Work for 2025. Instead of being viewed as a corporate accolade, the recognition was celebrated as an achievement for every Mountaineer. “Winning Best Places to Work is special because it reflects the values of our people,” Petropulos says. “They want to work for a company where they can contribute to something meaningful. At the event, we gave every Mountaineer a long-sleeve t-shirt with the Best Places to Work logo. It was a simple gesture with an important message: this honor belongs to all of us.” Across the financial industry, a positive workplace culture is an important measure of success. “Employees know the difference between words on a wall and values that are lived every day, Petropulos explains. “Culture has to be real to who you are as an organization. When it is authentic, the impact is undeniable.” For MountainOne, investing in people and building a true sense of belonging is not only the right thing to do. It is also the smartest strategy for long-term success. “Culture is not just an internal benefit. Customers feel it. Communities feel it. It creates a ripple effect that strengthens every relationship.” WHAT IS SPONSORED CONTENT? The Berkshire Eagle offers professional writing, editing, design, web and social media services to help businesses maximize their story’s reach. Let us help you. Email cmcclusky@berkshireeagle.com.
