Copyright thehindu
A campaign called #StopThePeriodPain has been launched to start conversations and raise awareness about period discomfort (dysmenorrhea) in India. The initiative aims to conduct more discussions around menstrual pain through collaborations with influencers, region-specific content creation and extensive online outreach. The campaign reached audiences in 12 regional languages through influencer partnerships and a dedicated resource website - www.painfulperiods.in. Smart social media engagement, and outreach to healthcare professionals are key compenents of the project, primarily to encourage open dialogue and address gaps about dysmenorrhea and its treatment. Instead of a one-time campaign, this has been designed as a long-term project in addressing important social and health concerns. The long-term project also includes maintaining community involvement, developing educational materials, and targeted outreach to schools as well. This campaign was ideated and implemented by C Com Digital at Blue Cross Laboratories.
