By Basti Mammad

Copyright trend

BAKU, Azerbaijan, September 30. Addressing the
specific challenges of applying artificial intelligence in the
media sector is now one of the key priorities of our time, said
Ahmad Ismayilov, Executive Director of the Media Development Agency
of Azerbaijan, during his speech at the II Azerbaijan-Uzbekistan
Media Forum on “Digital Transformation and Media”, Trend reports.

He emphasized the urgent need to acquire new skills and
knowledge and to modernize the media landscape in both countries by
taking full advantage of AI: “Media should use artificial
intelligence not just to improve form, but also to create more
engaging and compelling content. Preparing content according to
journalistic standards, fact-checking, conducting analytical
reviews and comparisons, and especially visualizing the material
cannot be fully achieved without AI technologies.”

Ismayilov added that this approach signals that journalism has
entered a new, fundamentally different phase of development: “Media
in many countries is already leveraging the latest technological
advances. We are closely following these developments, analyzing
them carefully, and introducing initiatives to strengthen the
competitiveness of media in the digital environment.”