A new survey revealed a staggering 73 percent of those in Generation Z trusts astrology more than science when making romantic decisions.
The latest report from the Hint, an artificial intelligence (AI)-powered astrology app, was based on responses from 3,400 users and unveiled that many in Gen Z are turning to astrology for romantic help amid larger frustrations with dating culture and dating apps.
Why It Matters
Dating culture has been a source of frustration for women and men alike, with women often complaining about the low quality of matches on dating apps and men often reporting very little matches at all.
Astrology can offer perspectives on compatibility based on planet placement. However, its actual reliability is widely disputed and could cause daters to not give other singles a chance based on birth date alone.
What To Know
While 73 percent of Gen Z, which comprises of people born roughly between 1997 and 2012, said they trust astrology more than science, another 70 percent reported frustration with app-based dating in the past year.
Astrology might offer a compelling perspective due to the sheer exhaustion singles feel as 58 percent of users described emotional burnout from repetitive swipe dynamics.
“Gen Z grew up with science at their fingertips, but when it comes to love, they are looking for something science alone cannot provide: a sense of narrative and coherence,” Leigh Roberts, PR manager for Hint, told Newsweek. “Our data shows that 73 percent of young people currently trust astrology over astronomy in romantic decision-making, not because they doubt science, but because they crave frameworks that give meaning to emotional experiences.”
What People Are Saying
Hint’s PR manager Leigh Roberts told Newsweek: “This shift reflects a generation navigating emotional overload and digital fatigue. Seventy percent told us they feel disconnected from dating apps, and many are using astrology to reclaim agency over their relationships. It is less about prediction and more about understanding patterns that keep recurring in their lives.”
Kirill Liakh, managing director for Hint, told Newsweek: “What stands out in our research is not a rejection of rationality, but an insistence on emotional resonance. Gen Z are effectively saying: science explains the stars, but astrology explains us. That is why symbolic systems are becoming central to how they approach love and intimacy.”
Bryan Driscoll, an HR consultant and generational expert, told Newsweek: “I’ll always trust science and fact over the stars but love isn’t built only on logic. People want meaning, feeling, connection. And maybe that’s what Gen Z is really chasing when they look to astrology. It can give a story, a framework.”
What Happens Next?
Astrology within the context of dating can operate as a reflective tool, allowing people to identify attraction dynamics and clarify their values, Roberts said. However, there are risks involved in relying too heavily on the stars.
“While it can provide insight and emotional grounding, using it as the sole determinant of compatibility can close off possibilities,” Roberts said. “At its best, astrology should be used alongside self-reflection and open communication, not as a substitute for them.”