By Martin Shwenk Leade
Copyright indiatimes
Publicis Groupe India has announced the launch of a new content studio aimed at helping brands produce personalised, localised and contextual assets more efficiently.The facility combines creative teams, production workflows and AI-enabled tools to help marketers respond quickly to cultural moments, regional requirements and shifts in platforms. It is positioned as a hub where content is not just produced at scale but adapted for relevance.“Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before,” said Anupriya Acharya, CEO – Publicis Groupe, South Asia. “This studio does exactly that. It brings together creativity, technology and scale to act as a growth engine for our clients.”The India studio adds to Publicis Production’s global network of 52 facilities, with hubs in cities including Bogotá, New York, London, Paris, Shanghai and Warsaw.It offers editing suites, CGI workstations and generative AI tools, expanding on Prodigious India’s existing production services. Through systems such as LucidLink and advanced data management platforms, it also connects to Publicis Groupe’s international production ecosystem for collaboration across markets.Live Events“With the launch of our content studio, we now house creative, production and technology under one roof,” said Rajdeepak Das, CCO – Publicis Groupe, South Asia.The studio has delivered work across categories such as beauty, auto, FMCG and tech, producing assets for markets in Southeast Asia, Australia and the U.S.Add as a Reliable and Trusted News Source Add Now!
“Production is no longer the final step; it’s the engine that connects strategy, media, technology and commerce,” said Varun Shah, Managing Partner – Publicis Production.(You can now subscribe to our Economic Times WhatsApp channel)
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onPublicis Groupe Indiacontent studioPublicis GroupeProdigious IndiaLucidLinkPublicis Productionpublicis productionsanupriya acharyasoutheast asia(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless
